Head of Consumer

vor 1 Tag

Vevey, Schweiz Nestlé Vollzeit

Position Snapshot

Location: Vevey, Switzerland
Company: Société des Produits Nestlé S.A.
Contract: Permanent
Act. Rate: Full time, 100%


What we offer at Nestlé

Flexible combination of office-based and remote work. Please talk to us during the recruitment process about what flexibility could look like for you
Genuine opportunities for career and personal development.
Modern “smart office” locations providing agile & collaborative workspaces.
Dynamic international working environment.
Attractive additional benefits.

Position Summary

As a Head of Consumer & Marketplace Insights & Analytics for Coffee Z-EUR, you will be crucial in shaping and driving the future success of the category. You will focus on regenerative growth and optimization, championing the consumer and shopper's voice at the leadership table. Your responsibilities include leveraging category insights to identify growth opportunities, fostering collaboration, and ensuring flawless execution of CMIA standards. You will be a valued member of the Category Marketing Leadership, facilitating decision-making and integrating insights into key business processes.
Join us in this exciting opportunity to make a significant impact on our organization's success.

A Day in the Life of a Head of Consumer & Marketplace Insights & Analytics

  • Support the Marketing Director in defining the category growth strategy and accelerating value realization.
  • Set the vision for data, analytics, and insights at an enterprise level, including identifying white spaces for innovation and understanding macro trends.
  • Champion the voice of the consumer, driving a deep understanding of consumer attitudes and behaviours through attitudinal and behavioural science.
  • Enhance understanding of evolving consumer attitudes towards sustainability and health within the category to support the G4P (Good for the Planet)/G4Y (Good for You) plan.
  • Foster capability enhancement through a real-time learning agenda and implementation of best practices and guidelines, including advanced analytics and statistical modelling.
  • Provide key recommendations for category and brand portfolio optimization, including consumer segmentation and sustainability of consumer value.
  • Drive the yearly category research plan and allocate resources and capacity for the CMIA category team.
  • Act as a strategic business partner to the leadership team, providing category perspective and socializing consumer, market, and competition knowledge for decision-making.


What will make you successful

  • 10+ years experience in Marketing Analytics, Data Governance, ML/AI or similar, including leadership positions, in Nestlé or another FMCG.
  • Strong expertise in marketing effectiveness measurement and tools.
  • Experience in consumer and marketplace insights generation and generating demand experience.
  • Strong experience in change management programs applied to measurement, e.g. coaching teams and developing training programs.
  • Communicate insights with impact and great storytelling skills.
  • Experience in building and managing teams as assets.
  • Fluent in English, any other language is an asset.


Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially.

At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment that creates positive disruption, embraces innovation, and empowers people and teams to win. We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.

Be a force for good. Join Nestlé and visit us on www.nestle.com.

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