Global Brand Manager Kitkat

vor 3 Wochen

Vevey, Schweiz Nestle Vollzeit

**Position Snapshot**

Location: Vevey, Switzerland

Company: Société des Produits Nestlé S.A.

Act. Rate: Full-Time Act. Rate 100%

Type of contract: Permanent contract

**What we offer at Nestlé**

Flexible work policies in terms of core hours and working from home. Please talk to us during the recruitment process about what flexibility could look like for you

Genuine opportunities for career and personal development

Modern “smart office” locations providing agile & collaborative workspaces

Dynamic international working environment

Attractive additional benefits

**Position Summary**

As a
**Global Brand Manager KitKat** you are responsible for the execution of the KitKat brand development strategy for the platforms and growths drivers you will be in charge of. In this role you will lead the KitKat development into new formats and new geographies and take the brand into other food categories. You will be responsible for the strategic planning, execution, and business performance. You will be expected to contribute to the overall brand planning and setting a path to continuing its current strong growth.

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.

**A Day in the Life of a Global Brand Manager KitKat**
- Analyze and understand the brand and segment business performance, competitive scene, category growth drivers to develop segment growth plans.
- Deep dive in consumer understanding, consumer trends for the segment and develop the segment Global Business Strategy in line with brand strategies and plans.
- Work closely with PTC on developing a global New Product Development pipeline.
- Lead global driver teams constituted from markets and cross functional stakeholders for the development of global projects
- With the support of CMI, develop solid Global /Zones Consumer Experience Frameworks.
- In collaboration with the brand communication lead, develop Communication strategy for his/her segment, monitor brand health and support content building for strategic territories.
- Ensure the brand visual identity and other brand articulation are compliant with brand visual properties and guidelines
- Follow up the deployment of all Global projects. Act as guardian and enabler of the brand.
- Consolidate & share best practices to outperform competition practices.

**What will make you successful**
- University degree or equivalent
- At least 5 to 6 years of experience in planning and leading Marketing/Innovation/ Communication streams is a must.
- Experience in product Innovation, Research/ data briefing and analysis
- Experience in brand building and communication combined with a passion for brands
- Experience in strategy and consulting is a plus
- Experience in nutrition, food trends, sustainability practices is a plus
- Strategic thinking, Analytical skills, numerical reasoning, and conceptual ability
- Strong forward thinking with track record of successful project management and entrepreneurial approach

At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win.

We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.

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