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Global Business Development Manager
vor 1 Woche
Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. With almost 400 years of rich history, our company has averaged double-digit growth every year.
We produce and market the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton's, and Sazerac Rye. Our portfolio includes many popular brands across a range of spirits, such as Fireball, Southern Comfort, Seagram's V.O., Myers's, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
Job Description/Responsibilities
The Global Account Manager role reports to the Global Accounts and Strategy Leader and is responsible for managing workflow and driving strategy across The Shop, our in-house consumer content agency (PR, media, creative & social), to deliver effective and efficient brand stories & content for our global brands. This role will be the account leader for key brands and initiatives, bringing campaigns to life across 2D design, packaging, and shelf-back tools. It will collaborate with multiple stakeholders from internal clients to in-house resources to external partners/agencies, own scorecard and budget reporting, and consistently bring 'best-in-class' practices from industry to grow capability.
- This role focuses on cross-discipline Buzzballz projects, pulling strategy through media plans to consumer-facing elements like PR, Social, TVC, OOH, radio, key visuals, shopper plans, packaging, etc., and ensure measurement is in place.
- This role acts as a point person to integrate with the shopper & central brand teams to bring in and deliver against shopper insights and needs. Proactively assess the target consumer landscape, identifying and activating programs that align with passion points relevant to our consumers.
- Work with brand teams to generate clear, inspiring briefs for the internal team. Review work from the internal team to ensure brand strategy is delivered and initiatives are created that drive sales and incremental growth.
- Manage in-house agency portfolio budget across creative, PR, social, and media teams, interfacing with commercial finance and accounts payable as well as the client brand teams to track spending and KPIs.
- Leverage PowerPoint and suggest optimizations to Workfront (software systems) to elevate effectiveness and efficiency of total agency team, and specifically own the process to deliver against & amplify holistic agency deliver for the portfolio brands.
- Insights & Ideas - Inspire and participate in mining and defining insights across categories, brands, and regions and coming up with culturally relevant, consumer-facing ideas for creative, closure claims, compelling visuals, stunts, media partnerships, social posts, partners, etc.
- Use PDS for continuous self-improvement. Conduct optimal performance discussions with team members, articulate consistent skill evaluations, recommend actions and tactics, and measure progress.
