Product Marketing Manager
vor 1 Tag
We are a leading supplier of electrical and electronic safety components and solutions for the railway industry, as well as solutions for renewable energies, DC networks, and other industrial systems. Our company is synonymous with Swiss quality and represents a leading reference for state-of-the-art products.
Job SummaryWe are seeking a Product Marketing Manager to join our team. The successful candidate will be responsible for defining the business unit's marketing strategy and corresponding action plans, in close cooperation with the product line managers, sales team, and business development manager.
Key Responsibilities- Develop and implement a marketing strategy focused on growth in strong collaboration with the business development manager, product line managers, and the sales organization.
- Define product market introduction-/product launch plans and drive the implementation supporting the worldwide sales network.
- Develop all promotional material to support sales activities, including commercial brochures, PowerPoint presentations, promotional videos & animations for products and applications, e-learning modules to train the sales network on new products and activities.
- Prepare and provide comparative competitor product analysis to support product line managers and sales team in promoting new and existing products.
- Establish e-learning modules in cooperation with product managers to reinforce product knowledge of worldwide sales team.
- Maintain product documentation for intranet and corporate purposes.
- Define annual needs for trade shows/fairs and manage preparation of them within the business unit and align with the Sécheron Hasler Group Marketing Team.
- Prepare and manage marketing budget of the business unit.
- Contribute to the preparation of the yearly strategy review meetings.
- Technical degree in electrical engineering or in power electronics.
- Further education in industrial product marketing.
- At least 10 years international experience in sales and product marketing in industrial B2B environment.
- Successful track record in product marketing, thereby driving key people across the organization.
- Proven working experience as a successful product marketing manager.
- Good knowledge of at least one of the following industry sectors: high voltage, railway traction systems, power transmission & distribution, renewable energy, and e-mobility.
- Interest and ability to understand DC and AC power systems and corresponding product needs.
- Excellent project management, organizational, and problem-solving skills.
- Outstanding communication, presentation, and communication skills.
- Ability to develop convincing communication strategies based on technical rationale.
- Proven ability to think creatively, identify, and resolve problems.
- Experienced to work under pressure and meet deadlines.
- Fluency in English is mandatory, French and German desirable.
We have flat hierarchies and direct communication between departments and management levels is encouraged. This allows us to make decisions quickly. We give our employees full responsibility for their work tasks and encourage them to take initiative and contribute to the operational excellence of the company, and have ample opportunities to achieve their personal and professional growth goals.
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