General Manager Iberia, Switzerland
vor 5 Monaten
Cochlear is the global market leader in implant hearing solutions. Cochlear's mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It’s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. We can offer a unique opportunity to join Cochlear, an iconic Australian company, leading the world in implantable hearing solutions. Our mission is to help more people to hear.
The purpose of this role is to develop and execute on the business strategies and plans for the EPICS region (Spain, Portugal, Israel, Switzerland), aligned with the overall global and regional strategic objectives. Additionally, it involves leading the activities of the hub to achieve its short and long-term financial and operational goals, which requires team leadership and people management, distributor management, and oversight of sales, profitability, cost, productivity, market share, market access and customer experience.
The role also entails managing the company in compliance with legislation, company guidelines, and objectives, while adhering to sound financial and personnel management principles.
As the responsible party for business development, this role involves setting and monitoring country-specific sales, profit, expense, marketing, market access, and customer experience objectives, as well as overseeing all distributor and business activities in the market. This includes strategic planning and alliances, managing sales channels, services, and resources, with a specific focus on achieving market growth, business development, services, and driving customer experience.
What you will do
Business Management that includes:
- Manage the business of the hub in accordance with Cochlear’s global and regional strategy, guidelines, policies and objectives and ensure that all local legislation is complied with.- Develop and execute on new business opportunities.-
- Effectively and efficiently manage external partnerships and alliances providing services to recipients (e.g. Certified Service Partner Network and Cochlear Service Points in clinics) including but not exclusive to annual reviews of agreements, annual business planning, forecasts, regular business meetings, product training, pricing decisions, tender management support and other as necessary to meet the business objectives.- Maintain regular high level of personal contact and build relationships with key stakeholders and influential entities, such as KOLs, purchasing organizations, government driven bodies and agencies.- Develop and manage long term and annual business plans, budgets and forecasts in conjunction with the Vice President Western Europe, EMEA Functional Heads and Finance, ensure budgets and expense targets are met.- Develop and execute annual business plan(s) and monitor business performance against plan, budget and undertake corrective action where necessary.
Distribution Management- Relationship building and communication with distributors. Maintain open communication channels with the distributor. Regularly meet to discuss progress, challenges, and opportunities. Build a strong partnership based on trust, transparency, mutual accountability and mutual respect.- Compliance and legal requirements: Ensure that the distributor adheres to all legal and regulatory requirements.- Performance management: Define clear KPIs for the distributor, including sales targets, market share, market growth, customer satisfaction metrics, forecast accuracy and inventory turnover rates. Regularly review KPI performance and provide constructive feedback. Celebrate achievements and address any gaps.- Market growth: Work closely with the distributor to identify growth opportunities.- Market access: Collaborate with the distributor to enhance market access.
Sales Management- Formulate sales strategy and develop sales forecast, budget & resource plans.- Leading the overall sales process with multiple stakeholders to achieve sales targets. If required, lead directly major negotiations.- Oversee account and event meetings for the hub to ensure Cochlear supplies the highest level of service to the customer base- Assess the competitive threat to Cochlear within the territory and implement pro-active tactics in line with the strategic plan to counter threats.- Align with EMEA and Global Sales Excellence and endorse their proposals.
Marketing and Market Access Management- Regularly analyse decision making process for Hearing Implants, and determine actions required to ensure Cochlear activity and investment is adequate in the market segment to drive the "branded product referral" process.- Continually ass
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