Digital Consumer Experience Manager

vor 3 Wochen

Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe **when they’re free** to be themselves, grow, travel and develop, **amazing things can happen for our business**.

That’s why our employees, from around the world, choose to be a part of JTI.** It is why 87% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, eight years running**.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

**Digital Consumer Experience Manager**

**Position purpose**:
**What will you do - responsibilities**:

- Work as a digital marketing expert within the existing consumer experience team. Lead the design and development of holistic digital retention consumer engagement and conversion strategies that leverage our owned brand website and eCommerce platform to drive loyalty and advocacy.
- Work as a digital marketing expert within the existing consumer experience team. Lead the design and development of holistic digital retention consumer engagement and conversion strategies that leverage our owned brand website and eCommerce platform to drive loyalty and advocacy.
- Develop data-driven insights and optimizations for the overall digital consumer experience. Bring insights to drive content and feature optimizations. Partner with all functions to ensure an optimal combination of design, content, and functionality, aligned to and reflective of our brand, commercial, and digital objectives.
- Strong performance management attitude to support all acquisition and retention strategies on all owned channels and touchpoints. Ability to provide proactive feedback to markets and activation teams (content, technology and strategy) to improve the delivery of sales and marketing campaigns.
- Ability to translate global models into local toolkits, guidelines and best practices. This inline with best practice sharing as part of the overall capability building of the function and the wider organization.
- Experience in managing and educating stakeholders in all things digital. Be able to translate digital activity into business metrics, provide a go-to source of digital expertise and proactively educate the wider department in the area of digital marketing and digital campaigns. Experience in managing multiple agencies.

**Who are we looking for - requirements**:

- 7+ years of proven work experience as Digital brand and marketing manager.
- Experience in defining and building digital brand and marketing strategies, with a strong focus on data led storytelling along the consumer journey.
- Experience in creating multi-channel digital strategies and campaigns (either stand alone or as part of an ATL campaign).
- Strong experience in creating messaging and positioning for products and brands, and translating them into effective and impactful campaigns.
- In-depth understanding of online marketing tools and digital platforms.
- Proven ability to manage complex projects and market requirements.
- Performance and analytical mindset (metrics, KPI's and measurement frameworks).
- Proven ability to work within a technical environment (translating and aligning business to technical requirements).
- Excellent English language skill is a must, French is beneficial.

**Recruitment process**:
Thank you very much for your interest in the role. You are welcome to apply.

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