Sr. Product Manager, Digital Health

vor 16 Stunden


Geneve, Schweiz Alcon Vollzeit

Partner with Global Marketing in defining brand strategy, claims and evidence, and new product launch strategy for Alcon’s Digital Health Solutions to ensure that the product/brand strategy aligns to the needs of International markets. Adapt and deploy brand strategy and new product launch package for top 12 International markets.

Major Accountabilities:

- Develop marketing strategies, programs/campaigns & ready-to-use promotional materials (physical and digital content): - in partnership with Global Marketing for new Product Launches;
- independently for established in-line products
- Provide marketing plan direction, guidance, and oversight to ensure best-in-class marketing execution (for new product launches & established in
- line products), cross-market consistency (where appropriate), and maximum marketing ROI (by minimizing duplication and maximizing impact), including Medical Affairs plans, scientific evidence, and podium presence
- Coordinate all international brand marketing initiatives that will help the top 12 international markets achieve the annual and intermediate-term sales and market share objectives
- Provide strategic input for Medical/Economic Evidence and publication plans as member of world-wide Medical Evidence Teams
- Regularly update campaign materials and promotional assets as Alcon and competitor market presence evolves and customer needs/preferences change
- Establish Commercial KPIs and track performance with discipline
- Provide International input into “upstream” Global franchise strategy to ensure innovation programs (internal R&D and external L&A/partnerships) meet International needs
- Reports to the Director, Digital Health and Commercial Solutions. Works closely with key member of the IMG Team, including the Area Marketing team which supports all International markets beyond the Top 12

**Education**:Minimum: Bachelor’s Degree; Desirable: MBA

**Languages**:Fluency in English, other languages are a plus

**Experience & **Competencies**:

- Experience leading/executing Digital Health strategy, SaaS solutions in health care and/or related Professional Services is a strong plus.
- 5+ years of broad experience in progressive marketing positions in highly competitive global medical devices, pharmaceutical or consumer health care product industries (customer facing/sales experience and/or ophthalmology experience preferred, but not required)
- Previous experience in a country marketing role
- Proven expertise in global product strategy, brand marketing, and portfolio management
- Track-record of successful, multi-country new product launches
- Capability to work in a complex global framework, including strong stakeholder experience and ability to lead cross functional teams in a fast-paced and high-demand environment
- Previous work experience and/or training on technologies and services in Digital, Digital Health and Digital marketing solutions
- Demonstrated strong long-term strategic thinking and planning for business success. Ability to bring innovative thinking, challenging status quo and managing the ambiguity

The location is flexible within Europe.



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