Consumer & Trade Activation Manager

vor 2 Wochen

Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe **when they’re free** to be themselves, grow, travel and develop, **amazing things can happen for our business**.

That’s why our employees, from around the world, choose to be a part of JTI.** It is why 83% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, nine years running**.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

**Consumer & Trade Activation Manager Global Travel Retail**

**What this position is about - Purpose**:
This position offers a very unique and exciting marketing scope: you will be leading projects from conceptual development until in-market implementation, reaching all the markets with Global Travel Retail presence (over 100 countries) and where a given brand is distributed.
You will be responsible for the ideation, development, follow-up, and coordination of all the activation programs and communication campaigns for the assigned Brands & Regions, working in close collaboration with GTR Regional marketing teams, the IKAM team, and HQ M&S teams.
You will work closely with Consumer & Trade Marketing Director, and you will be an active member of the Consumer & Trade Marketing Team, engaging with the team in broader topics such as smoking lounges and 1-2-1.

**What will you do - Responsibilities**:

- You will be the key Marketing contact within Global Travel Retail for the assigned brands
- For the assigned brands, to develop exclusive Global GTR Limited Edition packaging, and other specific packaging where relevant, building on the Brand Group concepts, and ensuring that each concept is bringing novelty and excitement within GTR. It includes pack and carton design developments, from design to artworks, working closely with R&D and liaising with portfolio and GBS for PLM management. It requires liaising with the markets and agreeing on the launch plans
- In close collaboration with the Regional marketing teams and IKAM teams, to create or adapt the activation concepts for the Limited Edition packs / specific SKUs, by finding innovative and exciting ways to engage with consumers and bring the concepts to life, building on the latest retail and consumers' trends. The scope includes the development of all the POSM designs, as well as technical drawings and prototype production. For each promotion, create a full GTR toolkit covering the total project scope. Each promotion has to be managed in a cost-efficient way and with a focus on quality
- For the assigned brands, upon each HQ new brand world release, develop all new GTR communication materials, and develop the relevant GTR rejuvenation toolkit. In addition, work closely with the Merchandising Manager in order to develop new designs for the GTR merchandising units, providing options for all GTR markets (branded and unbranded)
- Brand custodian role for the assigned brands, ensuring the respect of the guidelines in all GTR markets and smoking lounges. This includes periodic checks on execution in the market and coaching role on improvements to meet agreed brand standards
- To be in regular contact with JTI Global Brand Groups to develop, adapt, share and align the plans and activities. Also, you will be responsible for managing the external creative agencies/designers. In addition, you will be responsible for developing the activation strategy, incorporating key initiatives such as in-store activation as well as smoking lounge activation.

**Who are we looking for - Requirements**:

- University Degree (Marketing, Business preferably) and/or MBA
- 3 - 5 years of commercial and/or brand marketing experience in an international FMCG Environment. The market experience is preferable. Experience in Brand Activation is an asset
- Fluent English level, other languages are an advantage
- Computer Literate (excellent knowledge of Excel, PowerPoint)
- Development of future innovation, Brand Communication (ATL / BTL), Promotional Management,
- Coaching & Counseling, People Management
- Process/Project Management, Decision Making, Analysis & Problem-solving skills
- Corporate commercial initiatives, Production & logistics management
- Brand & Portfolio Management, Consumer Marketing Knowledge, New Product Launches / Development
- Interpersonal Skills

**What are the next steps - Recruitment process**:
Thank you very much for your interest in the role. You are welcome to apply.

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