Marketing Product Manager

vor 10 Stunden


Geneve, Schweiz Sigma Vollzeit

Pour notre client une maison de luxe de grand renom sur la plateforme Genevoise, nous sommes à la recherche d’un(e): "Marketing Product Manager".

**Vos responsabilités**:
Assurer une veille produits/marchés et une veille technique avec la collaboration des consommateurs et commerciaux

Analyser et synthétiser les opportunités, les tendances des marchés, les résultats et les évolutions des circuits de distribution

Etudier l'offre et evolution de la concurrence et des fournisseurs

Coordonner la conception et le lancement de nouveaux produits ou gammes

Elaborer des projets d'évolution de gammes

Concevoir le cahier des charges commercial d'un nouveau produit pour les créateurs designers qu'il contribue à sélectionner

Vérifier sa faisabilité technique avec le bureau d'études techniques

Participer à la validation du projet et définir les éléments du mix en collaboration avec la direction marketing ou commerciale

Coordonner les actions à mener par les différents services, partager l'information nécessaire et suivre son projet jusqu'au lancement

En appui aux réseaux commerciaux, contribuer au plan de communication et de promotion

Présenter les nouveautés aux équipes commerciales et aux distributeurs

**Fournir toutes les informations nécessaires**: cibles, tarifs, argumentaires et préconisations de campagnes de promotion

Contribuer à la formation et à la réalisation des outils d'aide à la vente : fiches produit, guides de vente, catalogue, PLV, etc.

Participer activement aux salons professionnels

Gérer l'évolution des gammes et résoudre les problèmes relatifs aux produits

Analyser les résultats du produit sur le marché et les comparer aux objectifs

Vérifier sa qualité, sa rentabilité et son évolution

Coordonner les résolutions de problèmes relatifs aux produits, réajuster le mix et proposer des ameliorations

Progression des résultats économiques de sa gamme de produits

Lancement de gammes ou de produits dans le respect des délais

**Profil recherché**:
3 ans minimum d’expérience au sein d’un environnement de produits luxe

Êtes au bénéfice d’une formation supérieure en marketing

Êtes sensible à l’univers du luxe maitrisez les codes et du packaging

Maitrise d'Excel et de Power Point

Disposez de très bonnes compétences analytiques

Maitrisez le français et l’anglais



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