Marketing Manager

vor 6 Monaten

Geneve, Schweiz Caterpillar Vollzeit

**Career Area**:Marketing**:
**Your Work Shapes the World at Caterpillar Inc.**

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

**Job Purpose**:
The EAME Building Construction Products (BCP) Marketing Manager will lead a team of marketing professionals focused on developing & executing programs that support the achievement of business plan, both units & OPACC. In effort to support the execution of all programs this leader will need to leverage data analytics, engage platforms, understand product group/industry team insights all while managing relationships with agency partners and aligning to target budgets.

**Job Duties/Responsibilities may include, but are not limited to**:

- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
- Build marketing programs that leverage various channels and segments that drive leads & sales attribution
- The team translates product and industry group business strategies into action plans. This team contributes to new product introductions by calling out the required support to establish customer value messaging that resonates
- The team coordinates regional reporting and execution of marketing attributable sales, impressions, leads & p-leads while always managing to the annual budgets and delivering Marketing ROI.
- Partner with agencies and other internal stakeholders
- The team will need to analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
- The team will provide voice of the customer input to the products group in effort to strengthen the customer value message. The team must identify marketing opportunities by understanding customer requirements; defining market, competitor's share, and competitor's strengths and weaknesses. This will be delivered by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs

**Background / Experience**:
This position requires a college or university degree or equivalent experience. Incumbents usually have had 3 to 5 years prior experience in field assignments and have demonstrated the ability to work independently and to communicate effectively with others in the work group, dealer personnel and customers. Incumbents will have demonstrated the ability to work on increasingly more complex assignments and provide direction to lower level reps on project assignments.

**Additional Information**

Caterpillar is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Caterpillar is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit

Follow us on Twitter, Facebook, LinkedIn, and YouTube.

A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.

Caterpillar is an Equal Opportunity Employer (EEO).

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