Content Marketing Manager

vor 1 Tag


Geneve, Schweiz Thermo Fisher Scientific Vollzeit

**Content Marketing Manager**

**Requisition ID: 215682BR**

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

**Location/Division Specific Information**

Purification and Pharma Analytics
Remote USA or Europe

**How will you make an impact?**

The primary purpose of the Content Marketing Manager is to create and own the production of technical content for both external and internal marketing and training requirement. This individual will demonstrate a thorough understanding of the Bioproduction workflow in areas of downstream purification and chromatography.

**What will you do?**
- Build the marketing content strategy and roadmap by identifying existing or new and always compelling content that will drive lead generation through conversion
- Perform market research, gap analyses, and competitor research to identify content opportunities and threats and develop strategies to leverage or mitigate each respectively
- Partner closely with R&D, Product Management, and Marketing to support new product introductions and meet customers’ educational needs through digital and sales enablement content
- Ensure all marketing communications are current and reflect the messaging based on our value proposition and product brands
- Ensure all content is optimized for digital channels, specifically search
- Generate technical content for key events, and potentially, present technical presentations or posters
- Work with analytics, digital, and demand generation teams to develop and report out metrics for content performance measurement and improvement

**How will you get here?**

Eduction
- Bachelor’s degree in a scientific field required.

Experience
- 4+ years’ experience in the life science or bioprocess industry; 2+ years of content/marketing experience preferred
- Understanding of protein biology and/or molecular biology

**Knowledge, Skills, Abilities**
- Excellent project management skills, with the proven ability to gain consensus, influence organizational behavior, lead decision making processes in a matrix-managed organization
- Excellent verbal, written, presentation and interpersonal skills
- Highly motivated; able to prioritize and follow through in a fast-paced, multi-tasking environment
- Demonstrated Thermo Fisher Scientific values - Integrity, Intensity, Innovation and Involvement
- Ability to travel up to 25% of the time



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