Digital Performance Manager

vor 6 Monaten


Zurich, Schweiz EF International Language Campuses Vollzeit

**Digital Performance Manager**

Are you a dynamic and results-oriented professional with a passion for driving digital performance? Join EF Education First's Digital Performance team in Zurich as a Digital Performance Manager. As a global leader in international education, with a presence in 52 countries and a mission to open the world through education, we're seeking an individual who can take full autonomy in driving performance by managing and driving projects.

As a Digital Performance Manager, you will play a pivotal role in shaping the success of our online presence. Collaborating with developers, designers, and key stakeholders, you'll engage with industry giants like Google and Facebook to achieve real business impact. We're looking for someone who thrives in a fast-paced environment, isn't afraid to be hands-on, and is excited about taking charge of significant projects.

**Responsibilities**:
- Optimize and manage digital advertising landing pages to drive performance growth.- Design and implement engaging personalization initiatives across platforms and marketing touchpoints via customer data platforms.- Conduct and steer rigorous A/B and multivariate experiments frequently to drive growth.- Perform quantitative and qualitative analysis to generate optimization recommendations in collaboration with design and development teams.- Develop test protocols, implement experiments, and report on findings using tools like Optimizely or Google Analytics.- Contribute to building the digital performance roadmap by identifying and prioritizing key projects.

**Experience**:
- 2-4 years of experience in digital performance marketing with a focus on conversion rate optimization and new growth initiatives.- Proficiency in web analytics tools such as Google Analytics and Optimizely with the ability to analyze data and extract insights.- Creative mindset with a deep understanding of conversion-related best practices in UI/UX.- Strong cross-functional project management skills to create and improve product features that meet business needs.

**About You**:
- Self-starter with an entrepreneurial spirit and meticulous attention to detail.- Strong verbal and written communicator, adept at conveying complex ideas effectively.- Skilled in navigating diverse teams and stakeholders, ensuring smooth collaboration in dynamic environments.- Proven track record of leveraging data to drive outcomes.- Endless curiosity and a pragmatic approach to solving real challenges.- Keen interest in technology, language, travel, and education.- Ability to research and develop innovative ways to contribute to the future of digital performance.

**EF Offers**:
The opportunity to take ownership and have a genuine impact.- An international and dynamic team in a centrally located, brand-new office.- Free access to our in-house office gym.- Staff discounts on restaurants and tourist hot spots.- Discounts on all EF courses and classes.- The chance to expand your international network through monthly professional development opportunities with colleagues from around the world.- On-site Kita (daycare center) with employee-discounted rates for parents.

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.



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