Product Manager Retail Media Digital/ad-tech

vor 5 Monaten


Zurich, Schweiz Migros Supermarkt AG Vollzeit

Die Migros Supermarkt AG sorgt dafür, dass die Migros ihr Potenzial zugunsten der Kund*innen nutzen und ihre Produkte und Dienstleistungen über die gesamte Wertschöpfungskette effektiver anbieten kann. In dieser Position entwickelst du die digitale Kompetenz und Product-Roadmap des neu geschaffenen Retail-Media-Bereichs und bist eine zentrale Ansprechperson für interne und externe Stakeholder.

Migros Supermarkt AG

Limmatplatz Zürich Limmatstrasse 152 8005 Zürich

Route berechnen

Was du bewegst

Entwicklung und Management digitaler Retail Media Angebote für unsere B2B-Werbepartner aus der Konsumgüterindustrie, wie Sponsored Product Ads, Displaybanner, Programmatic Advertising und Selfservice-Optionen, um neue Value Streams zu generieren

Erstellung von Insights und Reportings für unsere Werbepartner

Zusammenarbeit mit internen Produkt-Teams und strategischen Partnern zur Optimierung von AdTech-Lösungen, Einführung neuer Technologien und Schulung relevanter Stakeholder

Überwachung und Analyse des digitalen Retail-Media-Marktes zur Identifikation von Trends und strategischen Einblicken

Unterstützung des Business Developments durch Erstellung von Business-Cases, Verantwortung der Digital-Produkt-Roadmap und fachliche Unterstützung der Key Account Manager bei Kundenpräsentationen

Was du mitbringst
Abgeschlossenes Studium (Uni/ETH, FH, HF)

oder Weiterbildung in Digitalem Marketing, E-Commerce, Digital Business oder einem verwandten Bereich

Mehrjährige Erfahrung

im digitalen Performance Marketing, vorzugsweise im Retail, auf der Brandseite oder in einer Media-Agentur.

Deutsch (verhandlungssicher)
Englisch (gute Kenntnisse)

Neugier, Growth-Mindset und Hands-on-Mentalität

Verständnis für das Zusammenspiel und die Synergien verschiedener Marketingkanäle sowie Expertise in digitalem Campaigning, Bidding-Strategien und Kampagnenoptimierung

Erfahrung mit SSP/DSPs und Ad-Managern (z.B. Google, Meta, Criteo, PromoteIQ).

Sehr gute analytische Fähigkeiten und die Fähigkeit, datenbasierte Entscheidungen zu treffen

Teamplayer mit starken Kommunikationsfähigkeiten

Bewerbung & Kontakt
Ursula Brändle

Talent Acquisition Partner

Rekrutierungsprozess
Bewerbungsunterlagen einreichen
Vorselektion der Bewerbungen
Gespräch mit HR & Fachabteilung
Fachgespräch mit Case-Präsentation
Kennenlernen Team
Angebot & Vertragsausstellung (Digital)


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