Product Manager Retail Media Digital/ad-tech
vor 5 Monaten
Die Migros Supermarkt AG sorgt dafür, dass die Migros ihr Potenzial zugunsten der Kund*innen nutzen und ihre Produkte und Dienstleistungen über die gesamte Wertschöpfungskette effektiver anbieten kann. In dieser Position entwickelst du die digitale Kompetenz und Product-Roadmap des neu geschaffenen Retail-Media-Bereichs und bist eine zentrale Ansprechperson für interne und externe Stakeholder.
Migros Supermarkt AG
Limmatplatz Zürich Limmatstrasse 152 8005 Zürich
Route berechnen
Was du bewegst
Entwicklung und Management digitaler Retail Media Angebote für unsere B2B-Werbepartner aus der Konsumgüterindustrie, wie Sponsored Product Ads, Displaybanner, Programmatic Advertising und Selfservice-Optionen, um neue Value Streams zu generieren
Erstellung von Insights und Reportings für unsere Werbepartner
Zusammenarbeit mit internen Produkt-Teams und strategischen Partnern zur Optimierung von AdTech-Lösungen, Einführung neuer Technologien und Schulung relevanter Stakeholder
Überwachung und Analyse des digitalen Retail-Media-Marktes zur Identifikation von Trends und strategischen Einblicken
Unterstützung des Business Developments durch Erstellung von Business-Cases, Verantwortung der Digital-Produkt-Roadmap und fachliche Unterstützung der Key Account Manager bei Kundenpräsentationen
Was du mitbringst
Abgeschlossenes Studium (Uni/ETH, FH, HF)
oder Weiterbildung in Digitalem Marketing, E-Commerce, Digital Business oder einem verwandten Bereich
Mehrjährige Erfahrung
im digitalen Performance Marketing, vorzugsweise im Retail, auf der Brandseite oder in einer Media-Agentur.
Deutsch (verhandlungssicher)
Englisch (gute Kenntnisse)
Neugier, Growth-Mindset und Hands-on-Mentalität
Verständnis für das Zusammenspiel und die Synergien verschiedener Marketingkanäle sowie Expertise in digitalem Campaigning, Bidding-Strategien und Kampagnenoptimierung
Erfahrung mit SSP/DSPs und Ad-Managern (z.B. Google, Meta, Criteo, PromoteIQ).
Sehr gute analytische Fähigkeiten und die Fähigkeit, datenbasierte Entscheidungen zu treffen
Teamplayer mit starken Kommunikationsfähigkeiten
Bewerbung & Kontakt
Ursula Brändle
Talent Acquisition Partner
Rekrutierungsprozess
Bewerbungsunterlagen einreichen
Vorselektion der Bewerbungen
Gespräch mit HR & Fachabteilung
Fachgespräch mit Case-Präsentation
Kennenlernen Team
Angebot & Vertragsausstellung (Digital)
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