Head Heat-not-burn Retention Consumer Experience
vor 1 Tag
Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions.
The Smoke Free Product function is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver smarter, science-backed alternatives to millions of adults around the world who would otherwise continue to smoke.
It is only by focusing on our strategic priorities and the right organization that we are fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives to cigarettes - a smoke-free future.
Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change for the benefit of adult smokers on their way to better alternatives.
You’ll develop your skills; collaborating across functions, markets and regions. If you want to play a part in driving one of the biggest societal changes of our time, there’s no better place
For our Heat-not-Burn Retention Consumer Experience team in Lausanne (Switzerland) we are therefore looking for a Head Heat-not-Burn Retention Consumer Experience.
The overall purpose of this position will be to support the HNB CX retention head in developing an overarching retention strategy for the HNB category.
Define the value proposition, strategical development and enhancement of the IQOS CLUB loyalty program to drive customer satisfaction, consumer equity and bespoke experiences across all channels and articulates the program applicability to the HNB 2-tiered portfolio.
You will:
- Loyalty Program/IQOS CLUB Vision & Strategy
Designs and develops at scalable, globally consistent, and optimized omnichannel program framework, driven by consumer data and consumer insights, that translates to relevant consumer experiences creating further emotional bonding and in line with brand positioning
- Loyalty Program Development
Designs the complete service product journey (lifecycle) of global new features and enhancements from planning to completion - primarily designed from consumer insights/data, driving brand and category attachment and defines the target audience and targeting strategy as well as tools for engagement. Monitors and collects best in class executions from different industries and co-creates with markets based on best practices. Works in hand in hand with IBB to define the engagement strategy & needed enhancements.
- Guidelines & Toolboxes
Designs & develops global consumer program SOP, including program KPIs, driven from consumer insights and enhancements as the business needs evolve. Works hand in hand with IBB & defines and delivers briefs to develop the desired consumer experience and suite of communication assets & brand engagement mechanics, in addition to deployment guidelines via toolbox publication
- Stakeholder Management & Global Community
- Sets up, coaches, and develops the global program community for best practice sharing
- Leverages and creates a true partnership with IBB, to ensure coherence in all brand engagement and critical brand comms are seamlessly integrated into the loyalty program
- Consumer Management Systems & Capabilities
Defines global business requirements for the design & IT system build, assess fit gap from legacy/local IT platforms to DCE 2.0, prioritizes the capability demand and assess system development requirements stemming from markets
- Program benefit & Performance Monitoring
Supports in the development of the program business case to assess program ROI and pay back time as well as monitors program performance and enhances the program framework based on data.
- Budget Accountability
Defines the global program budget, provides the inputs for budget cycles to manage under/overspends and defines the needed x functional SMEs and FTE allocation to carry project through
We’re looking for someone with:
- University degree in Business / Economics / Marketing / Engineering
- 10+ years of experience in global product/service development/management, product lifecycle management, marketing, and business development
Understands and has worked with Retention and loyalty programs/mechanics
Driving global cross-functional implementation of product & services lines
Strong digital background
Driving global cross-functional implementation of product & services lines
Leadership and relationship management within ambiguous and challenging environments
Proven team player, collaborative & and strives to overcome barriers
Previous loyalty experience will be an advantage
Fluency in English
What we offer:
Our success depends on the people who come to work ev
-
Manager Heat Not Burn
Vor 6 Tagen
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change At PMI, we’ve chosen to do something incredible. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions. The Smoke Free Product function...
-
Consumer Experience Retention Intern Lausanne
vor 2 Wochen
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change Times are changing at PMI. We have chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future and creating products with the power to improve the lives of a billion smokers worldwide. Consumer Experience Intern We are...
-
Consumer Experience Retention Lead Lausanne
vor 2 Wochen
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change At PMI, we’ve chosen to do something incredible. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions. It is only by focusing on our...
-
Consumer Experience Intern
vor 4 Monaten
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change. Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will revolutionize every area of our business. The products we...
-
Project Management Intern in Consumer Experience
vor 2 Wochen
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change Times are changing at PMI. We have chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future and creating products with the power to improve the lives of a billion smokers worldwide. Project Management Intern in Consumer...
-
Consumer Experience Intern Lausanne, Switzerland
vor 7 Monaten
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change. Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will revolutionize every area of our business. The products we...
-
Consumer Experience Acquisition Lead Lausanne
Vor 3 Tagen
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and...
-
Consumer Experience Strategy Intern Lausanne
Vor 4 Tagen
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a ground-breaking change This is just the start. For us. For you. Although our tobacco brands have been world famous since the 1900s, we now have a bold new vision: to build our future on one clear purpose - to deliver a smoke-free future. Your new perspective and positive mindset can fuel our smoke-free future. You’ll be collaborating on...
-
Hnb Business Planning Intern Lausanne, Switzerland
vor 7 Monaten
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will revolutionise every area of our business. The products we...
-
Internship Consumer Insight
vor 2 Wochen
Lausanne, Schweiz Nestle Vollzeit**Position Snapshot**: Location: Nestlé Research, Lausanne, Switzerland Company: Société des Produits Nestlé S.A. Act. Rate: Full-Time Act. Rate 100% Type of contact: Temporary contract, 6 months Genuine opportunities for career and personal development Modern “smart office” locations providing agile & collaborative workspaces Dynamic international...
-
Csc Acquisition and Retention Team Lead Lausanne
Vor 5 Tagen
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and...
-
Global Head of UX
vor 4 Monaten
Lausanne, Schweiz Logitech VollzeitLogitech is the sweet spot for people who want their actions to have a positive global impact while maintaining the flexibility to achieve this in their own way. As the Global Head of UX, you will be responsible for leading the UX strategy and vision for the organization's products (both software and hardware). This includes being responsible for shaping...
-
Territory Lead
vor 7 Monaten
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future. With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and...
-
Global Head of UX
vor 3 Monaten
Lausanne, Schweiz Logitech Europe S.A. VollzeitDescription Logitech is the sweet spot for people who want their actions to have a positive global impact while maintaining the flexibility to achieve this in their own way. The global UX design team at Logitech, which belongs to our Creative & Design organization, crafts design-led, software-enabled hardware products for both work and play. The team works...
-
Consumer Profiling and Insights Intern Lausanne
vor 2 Wochen
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change Times are changing at PMI. We have chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future and creating products with the power to improve the lives of a billion smokers worldwide. Consumer Profiling and Insights...
-
Consumer Profiling and Insights Intern Lausanne
vor 2 Wochen
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will revolutionise every area of our business. The products we...
-
Lausanne, Schweiz Logitech Vollzeit**The role**: Logitech seeks a dynamic GCO Global Head of Digital Marketing across all Logitech categories including Personal Workspace, Gaming and Streamers & Creators. This role will report into GCO Global Head of Marketing, and be responsible for developing our integrated digital marketing strategy. **Your Contribution**: Be Yourself. Be Open. Stay...
-
Demand Planner Lausanne, Switzerland Consumer
Vor 3 Tagen
Lausanne, Schweiz Philip Morris International VollzeitBe a part of a revolutionary change At PMI, we’ve chosen to do something incredible. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions. The Consumer Group is undergoing...
-
Vie - Consumer Goods Category Manager Benelux &
vor 2 Wochen
Lausanne, Schweiz AccorCorpo VollzeitCompany Description **About V.I.E.** V.I.E. (“Volontariat International en Entreprise”) is an international paid program of up to 2 years and organized in collaboration between companies and the French government. It is meant to offer the ability to gain professional experience and opportunity to learn, grow and develop in an international work...
-
Head of Quality
Vor 6 Tagen
Lausanne, Schweiz LHH Vollzeit**Head of Quality - Medical devices - Vaud** For one of our clients, a medical devices company based in Canton de Vaud, LHH Recruitment Solutions is recruiting a **Head of Quality in Medical Devices**. The Head of Quality will be responsible to manage **Quality Assurance, Quality Control** and **Quality **support to manufacturing, Validation teams and...
