Segment Marketing and Communications Manager

vor 20 Stunden

Zurich, Schweiz ABB Vollzeit

**Segment Marketing and Communications Manager (flexible location)**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
In this role you will plan and execute assigned marketing communications activities to support the overall growth goals and launches for business lines and segments. You will be responsible for creating and executing internal and external marketing communications plans and campaigns to grow volume, revenues, and profit within identified targeted audiences - driving collaboration for marketing and communications activities across all Hub Divisions and sales channels globally. You will report to the Division Marketing and Communications Manager. The role is open globally, but the location is set in ABB Offices in US, Europe or IMEAA.

**Your responsibilities**:

- Develop and execute strategic and integrated marketing communications plans for business lines (BLs) and segments in coordination with the BL and Hub Marketing and Communications Managers and global division communications team.
- Support product management by managing all product launch communications and ongoing lifecycle communications initiatives
- Create content and maintain all global marketing material, white papers, web pages, interactive demos, videos etc. in adherence to global ABB brand guidelines
- Execute global campaigns for demand generation and work with Hub Communications Managers and the Marketing Automation team to ensure awareness and lead generation campaigns are supported with compelling (product and industry) content
- Create and implement engaging messaging / value propositions around industry pain points and represent the complete PAEN offering in assigned industries
- Manage communication and coordination with other divisions to leverage their content, align messaging and incorporate PAEN technology highlights into their communications
- Collaborate with the PAEN marketing communications team to ensure that ABB sales, channels and customers receive latest product news and tools
- Work closely with and brief external communications agencies
- Define KPIs, measure results and control budgets

**Your background**:

- Bachelor’s or higher degree in Communications or Journalism
- 10+ years of experience in a similar role within B2B industrial companies
- Open-minded, independent and ready to explore new things and challenges every day
- Strong marketing communication and project management skills and creativity
- Self-starter, strong networker with an interest in technology issues and strategic thinking capability combined with hands-on approach to translate plans to actions and monitor and report on progress
- Able to express technically complex content in easy-to-understand form
- Strong project management skills and ability to manage several large projects at any given time
- Fluency in English is essential (both written and spoken)
- Willingness to travel is moderate

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