Global Division Marketing and Communications

Vor 2 Tagen

Zurich, Schweiz ABB Vollzeit

**Global Division Marketing and Communications Manager, Marine & Ports**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
In this role you will contribute to Marine & Port’s business success by developing and deploying innovative and effective communications and marketing strategies, positioning, campaigns, and tactics, addressing stakeholders externally and internally, to deliver on the Division’s strategy and financial objectives. You will furthermore contribute to the overall perception and positioning of ABB and the Process Automation Business Area. You will report to the Division President, Marine & Ports, and functionally to the Head of Communications & Marketing, Process Automation.

**Your responsibilities**:

- Responsible for developing and deploying the global marketing and communications strategy. Ensure local marketing and communications strategies align with global marketing and communications, and with corporate strategies and guidelines
- Drive and manage the Division communications and marketing budget globally, including an annual bottom-up budget process to be coordinated with Division Management and Business Area
- Responsible for developing, implementing, measuring and improving marketing and communication plans to support sales initiatives and achieve ABB’s objectives. Ensure development of cross divisional/functional marketing initiatives.
- Lead the articulation of value proposition and messaging through collaboration between sales, product management and business development to define and differentiate ABB towards various relevant stakeholders and segments
- Accountable for the creation and management of global promotional activities and campaigns to achieve marketing and communications objectives through integrating a portfolio of stakeholder touchpoints including events, fairs, advertisement, online, print, media, and other communications vehicles
- Ensure sound communication across multiple and appropriate trade media in line with the ABB communication strategy to extend the company’s visibility
- Lead issues management and crisis communications for the division
- Responsible for the internal communications strategy and employee engagement, ensuring alignment with business strategy and direction, driving reach and impact, and helping to cultivate two-way engagement between employees and leadership
- Define key targets and quality metrics for marketing and communications initiatives. Review and evaluate results upon completion of the activities.
- Ensure (with HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed. Coach, motivate and develop 15+ direct and indirect subordinates within HR policies. Drive and ensure know-how sharing and cross-collaboration.

**Your background**:

- Held senior Communications or Marketing roles for a global and/or complex organization with 15+ years of experience (B2B experience is a plus).
- Degree in Marketing, Communications or relevant fields preferred (MBA is a plus).
- Track record for developing and successfully deploying strategic marketing and communications plans to achieve desired targets
- Must be a self-starter and a strong networker with strategic thinking and problem-solving capabilities and a hands-on approach to translate plans to actions and monitor and report progress
- Experienced leader working with multinational, global teams and experienced in managing team of experts
- Strong project management skills with the ability to effectively manage several large and complex projects and programs at any given time, and under time pressure
- Solid business acumen, results focused with strong analytical skills
- Fluency in English (both written and spoken)
- Strong team player with influential and change management skills
- Executed communications within major change/transformation programs
- Display an understanding of communicating across different cultures, languages, and time zones
- Experience working in large professional organization is desirable
- Background from the marine and ports industry is a plus

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