Product Manager Ch-at
vor 2 Wochen
You will manage commercially one of Sony’s key strategic product groups - maximizing sales, profit, brand awareness and purchase consideration in Switzerland and Austria. As a Product Manager for Headphones, you will build strong dealership relationships to maximize sales, profit, brand awareness and purchase consideration for Switzerland and Austria.
Guided by our Pan-European strategy, you’ll rigorously analyze your product categories to set annual budgets and forecasts. From there, you’ll be a motivating partner to the sales and brand activation teams tasked with executing your plans, using your data-driven insights to adapt strategies for the local market.
Key Responsibilities:
- Define & communicate business strategy covering pricing, advertising & promotion, product-line-up, distribution strategies, and market segments.
- Monitor progress against agreed budgets, targets/plans, and revise estimates on a regular basis
- Manage Product life cycle: 360° launch plan, tactical pricing, End-of-Life management.
- Market & GFK analysis to understand key drivers and growth factors (pricing, line-up, distribution channels).
- Analyze sell-out and competitive landscape.
- Weekly review of net sales and profitability for fast decision making.
- Understand retail pricing structure to propose the best offers on promotional opportunities.
- Coordinate European promotions implementation for Switzerland and Austria, and support Sales in retailer meetings.
- Set monthly forecast: sales forecasts consolidation, monitor allocation, maintain healthy channel inventory in collaboration with HQ planning department.
Qualifications & Experience
- Bachelor or master’s degree in business administration, Economics or similar.
- Product Marketing business experience; commercially minded, preferably with a sales background in a Consumer Electronics or FMCG environment
- Significant analytical skills and experience with commercial reporting & analysis.
- Experience in sales forecasting and sales evaluation.
- Relationship building & influencing skills.
- Knowledge of the consumer electronics industry: competitors, retailers and consumers.
- Microsoft Excel expertise (incl. Pivot tables) combined with the ability to analyse and interpret data which lead to great business plans.
- Presentation skills (Microsoft PowerPoint).
- Fluent in written and spoken German and English is a must, French is a plus.
- 10% travel, within Switzerland and Austria and internationally mainly to our European Sony Headquarter in South-West London.
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