Global Customer Manager

vor 4 Wochen

Zurich, Schweiz Coca-Cola Vollzeit

What You’ll Do for Us

Develop impactful and forward-thinking insights for operating unit, customer, and category-level digital business performance and opportunities, including industry/economic analysis, trend identification and impact sizing, and ad-hoc analysis.

Manipulate and analyze large data sets to distill actionable insights from data and convey findings to executive audiences

Create effective, scalable, and easy-to-understand reporting solutions, ensuring digital is well integrated into enterprise decision-making and performance management.

Partner with Platform Services to develop and automate reports, iteratively building and prototyping dashboards to provide insights at scale and support monthly and quarterly performance management routines.

Collaborate with cross-functional insights and analytics teams, Global, and Platform Services to develop a vision and roadmap for insights and analytics

Works closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth.

Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts.

Builds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation

Develops an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations.

Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements.

Leads the development and implementation of specific incidence & frequency driving programs.

Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution

Drives the development of business case, and the launch of region-specific new product/package launches, new off-take driving programs, as well as, ensures the successful execution of national innovation projects.

Qualification & Requirements

Bachelor’s degree in Marketing, Business Administration, Finance, or related field required

5+ years of experience in marketing, product marketing, analytics, and business intelligence.

Experience manipulating large datasets and generating insights using SQL, Alteryx, Google Analytics, etc.

Visualization expertise in tools like Tableau, Power BI, Looker, etc.

Experience in a cross-functional or highly matrixed organization

Experience having owned/shaped/led growth and marketing strategy for global product line.

Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding

Ability to motivate and work well with diverse, global, and cross functional teams.

What We Can Do For You

**Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.

**Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

**Creative Team Culture**: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

**Skills**:
Leadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Structured Query Language (SQL); Branding; Media Buying; Product Commercialization; Marketing Strategies; Channels Strategy; Alteryx; Customer Insights; Market Segmentation; Microsoft Office; Tableau; Google Analytics; Strategy Development; Demand Generation Marketing; Microsoft Power BI; Key Performance Indicators (KPIs); Marketing Insights

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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