Head of Marketing and Communications
vor 2 Wochen
**The Celsius Pro Group**
The CelsiusPro Group is an Insurtech company Headquartered in Zurich with offices in London and Sydney.
The CelsiusPro Group consists of CelsiusPro (**CP**) and NatCatPro (**NCP**)
**CP** is specialized in index insurance solutions to mitigate the effects of adverse weather, climate change, and natural catastrophes. CP combine’s risk management with data science, while simplifying, digitizing, and automating the risk management process. For the second year in a row CelsiusPro has been ranked by FinTech Global among the top 100 InsurTech Companies globally.
**NCP** is a Managing General Agent (**MGA**) underwriting parametric NatCat (re)insurance globally. Tropical cyclones, earthquake, and flood perils are covered with our product offering. We cater for small to large enterprises by underwriting through our proprietary technology platform. Business is transacted exclusively via the broker channel.
**Role**
As the Marketing and Communications Head for the CP Group, your role will be pivotal in driving the marketing and communication strategy and initiatives for our technology driven risk transfer focussed companies.
You will be responsible within the CP Group for developing and executing marketing and communications plans and strategies to promote our products and services within the insurance industry and within the development finance/impact sector, with the ultimate goal of driving customer acquisition, increasing the pools of risk capacity available for deployment, increasing brand awareness, highlighting development impact and achieving revenue targets.
You will work closely with cross-functional teams, including sales, product development, the impact team and customer support, to ensure alignment and deliver impactful marketing campaigns.
**Your responsibilities**:
- Marketing and Communications Strategy: Develop and implement the overall marketing and communications strategy for the CP Group, aligning it with business goals, values and objectives.
- Target Markets: Work closely with management and the sales and impact teams to identify target markets, customer segments, and key value propositions to differentiate our offerings.
- Branding and Positioning: Foster a strong and compelling brand identity across the CP Group, thus our companies within the insurance and development finance/impact spaces. Develop and communicate key messages and marketing materials that resonate with our target audiences, highlighting our unique value proposition.
- Market Research and Analysis: Support market research to identify customer needs, industry trends, and competitive landscape. Analyze data and insights to refine marketing and communications strategies, target the right customer segments, and optimize campaign performance.
- Lead Generation and Customer Acquisition: Support the sales and impact teams to drive lead generation initiatives to capture new prospects and convert them into customers.
- Thought Leadership: Establish our company as a thought leader in its target industry sectors. Manage and distribute thought leadership content, including whitepapers, blogs, webinars, and speaking engagements, to showcase our expertise and insights.
- Performance Measurement: Define key performance indicators (KPIs) for marketing campaigns and initiatives. Regularly track, analyze, and report on marketing performance to key stakeholders, making data-driven recommendations for optimization and improvement.
**You have**:
- Proven experience (5+ years) in marketing and communications within the insurance (technology) industry (experience of the development finance/impact sector would also be a positive)
- Bachelor's or Master's degree.
- In-depth knowledge of marketing and communications principles, strategies, and tactics.
- Strong understanding of the insurance industry and technology trends impacting it.
- Demonstrated experience in developing and executing successful marketing and communications campaigns across various channels.
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
- Strong leadership and team management skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple priorities across a number of jurisdictions.
We offer a dynamic and international working environment with flat hierarchies [and flexibility as to location between Zurich and London]. The CP Group consists of a data and impact-driven, pragmatic, motivated, and talented team.
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