Head of Marketing

vor 2 Wochen

Zurich, Schweiz Ledgy Vollzeit

Ledgy's mission is to democratize ownership in startups. We create transparency for all stakeholders of a company and bring scalability to important processes for founders such as managing their stockholders, preparing financing rounds, and granting equity to all their employees.

Our customers are successful European companies, like Wefox, Bitpanda, Gorillas, Trade Republic, and many more.

Since our incorporation in 2017, we've been listed every year among the TOP 100 Swiss startups and are ranked as the #1 ICT startup in Switzerland.

Ledgy's $10m Series A round in September '21 marked the entry of renowned Silicon Valley investor **Sequoia Capital** into the Swiss startup ecosystem—almost 50 years after its founding.

Our goal at Ledgy is to use this freshly acquired confidence (and capital) to build one of the greatest teams in Europe and boldly go to where no company has gone before ‍

We are an international and diverse team of 54 people, 50% women, coming from 24 different countries and speaking 24 different languages.

We believe that startups are a main driver of positive change in the world and help create equal opportunities for everyone outside of corporate hierarchies. Humanity needs solutions for the current challenges, like climate change and the best source for this innovation are startups. We try to live by strong moral values and offer an example to other companies, while helping them be more successful with our product so they can drive the change forward.

We believe that equal opportunities for all social groups of society are necessary, and are committed to a culture where everyone feels welcome and respected. Psychological safety and a culture of modesty and openness is important to us.

We sincerely live and work by our beliefs so every hire for us is an important one. We've done a great job so far in building our team and our hope is that you will be able to join us.

As Head of Marketing at Ledgy, your mission will be to elevate our brand to become the most recognised equity management platform in Europe and beyond. You will be responsible for defining and implementing our product and growth marketing strategy, as well as our brand positioning. The Head of Marketing is a critical leadership role at Ledgy which reports directly to the CEO.

**Short-term goals (3 months): define Ledgy's growth and product marketing strategy**
- Evaluate Ledgy's current positioning and messaging in order to develop and implement impactful marketing strategies
- Direct market and customer research and analysis, including generating insights to inform outreach strategies and brand positioning
- Build out our customer acquisition strategies in order to ensure a steady increase in new customers and improve customer retention through messaging and channel optimization**:

- Work closely with CX and Sales to promote products and services through knowledge sharing, product education, and industry insights and _e_nsure alignment on product positioning across all channels
- Evaluate Ledgy's current team structure and start recruiting, developing, and managing a high-performance team of growth, product, and brand marketers

**Medium/Long-Term goals (6 to 12 months): Become the most recognised equity management brand in Europe and beyond**
- Own and build the marketing strategy and function
- Explore and test new means of revenue generation ways to market our products and services
- Consider market trends, overall business goals, and the competitive landscape in order to build our brand strategy
- Elevate Ledgy's global brand and drive awareness in new markets

**The job is a good fit if you**
- Have experience leading a marketing team, ideally in a B2B SaaS company
- Have experience of building and delivering a marketing strategy in a high-growth company -you have a growth mindset and enjoy taking a hands-on approach
- Consider yourself an 'all-rounder' who can manage growth, product, and brand marketing
- Have experience managing a marketing budget and expenditures in a cost-conscious way, including demonstrating ROI in a complex industry
- Feel at ease discussing a complex financial product and communicating our vision to empower teams with ownership
- Can cultivate a thriving relationships between marketing and sales, customer success, and product
- Enjoy breaking complex problems into smaller ones and working with data to facilitate your work using such tools as SQL, Python or Excel

**Being part of Ledgy means to**
- See "the whole journey" and be one of the first team members of a company that scales from Switzerland to be the major player in Europe and globally
- Work with a passionate team with diverse interests such as the outdoors ️, meditation, and space exploration
- Have a chance to get to know the startup world and it's leaders inside and out
- Have flexible working hours, be able to work remotely, and benefit from 25 days of vacation
- Get stock options to become an owner of Ledgy yourself

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