Core Head of Marketing
vor 2 Wochen
CORE is on a mission to unlock your performance potential with seamless, real-time core body temperature monitoring and data. CORE is the maker of the first and only non-invasive wearable that gives you continuous, accurate core body temperature monitoring and data so you can perform at your best.
CORE is a Zurich (Rumlang) based division of greenteg AG and provides expertise and technology for thermal management in sports.
The Role
CORE’s Head of Marketing will be both a cultural leader on the team, and also the top Marketer at the company.
The role is equal parts brand and performance leader. CORE’s Head of Marketing will lead strategy and teams for CORE’s Sports Marketing, Press, Brand Marketing, eCommerce, Product Marketing, Performance/ Paid, Organic Social, Coaches and Ambassador initiatives.
This role reports directly to the VP and Head of CORE at GreentegAG.
This role is based in CORE’s Zurich HQ.
Objective
- Build and protect a premium CORE brand across all marketing channels.
- Drive eCommerce traffic and CVR to target, through efficient allocation of resources to find the best marketing mix for CORE.
Outcome
- Increase brand awareness.
- Drive eCommerce sales and CVR rate to exceed forecast at the set ROAS target.
Tasks
- Build and optimize the CORE Marketing strategy and roadmap for, sports marketing, coaching, ambassador, paid performance, press, ecommerce, organic social, and other new programs to drive sales and awareness targets.
- Build and maintain a proprietary attribution system that allows for continuous and accurate directional attribution of all sales by marketing channel and tactic.
- Set traffic, CVR, and awareness targets with BU leader.
- Track and report agreed upon KPIs in each area of marketing on a recurring basis.
- Seek new and effective channels and scale existing marketing channels as KPIs and insights indicate.
- Manage, report, and maintain the discretionary Marketing budget.
- Manage the Marketing team efficiently, assuring that each report is building an effective and clear plan, and driving results in each area of marketing.
- Manage the full marketing roadmap and assure project are aligned across teams to maximize impact across channels. Be the connector.
- Use KPIs to analyze and provide insights on a recurring basis.
Marketing KPIs
- Brand awareness as measured by an annual study
- Website traffic to target
- eCommerce CVR to target
- Organic social followers and engagement
- Paid performance ROAS
- Press coverage, traffic, reach and attributable sales
- Pro team and ambassadors to target, geography and category split, attributable traffic and sales
- NPS
- DTC Sales
- Sales from referral
- Traffic by source
- Fully blended ROAS
**Requirements**:
- 10+ years of relevant work experience in product marketing with in-depth experience launching new products and verticals
- Fluent in English
- Deep and broad experience in product and brand marketing, including a minimum of 5 years leading cross-functional professional teams
- Deep knowledge of GTM process for hardware and software
- Experience in Sports Tech would be an advantage
- Experience with both B2C and B2B marketing
- Working across time zones including US East Coast.
- You have Swiss or EU/EFTA citizenship or a valid work permit for Switzerland.
**Benefits**:
We offer a collegial and striving international work environment in Zurich-Ruemlang. A motivated, dynamic and high-tech-oriented team is looking forward to welcoming you.
-
Head of Marketing
vor 2 Wochen
Zurich, Schweiz SR Technics VollzeitYour tasks - Develop and execute the overall marketing strategy for STRADE AG, aligning it with the company's strategy, business goals and core values. - Build and manage the company's positioning and brand image, ensuring consistency across all channels and touchpoints. Drive social media strategy and content creation. - Execute on an effective marketing...
-
Head of Business Unit Core
vor 3 Wochen
Zurich, Schweiz greenteg AG Vollzeitof operation costs. We develop, manufacture, and market heat flux sensing solutions at our headquarters in Zurich-Rümlang. Our business unit CORE is the expert leader in thermophysiological effects for sports and wellness. As we exercise, our core body temperature increases which can greatly affect performance output, but with CORE we can minimize these...
-
Head of Marketing
vor 2 Wochen
Zurich, Schweiz VISIONAPARTMENTS Vollzeit**VISIONAPARTMENTS** was founded in 1999 and has since become leader in the serviced apartments industry. Its exquisite and stylish fully furnished serviced apartments quickly took the company to in - ternational expansion and today is among the worldwide leading companies in this sector. With its portfolio of 2500 owned and self-designed apartments,...
-
Head of Marketing
vor 2 Wochen
Zurich, Schweiz ABB Vollzeit**Head of Marketing**: **Take your next career step at B&R - a member of the ABB Group - with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At B&R, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and...
-
Head of Marketing
vor 2 Wochen
Zurich, Schweiz Ledgy VollzeitLedgy's mission is to democratize ownership in startups. We create transparency for all stakeholders of a company and bring scalability to important processes for founders such as managing their stockholders, preparing financing rounds, and granting equity to all their employees. Our customers are successful European companies, like Wefox, Bitpanda,...
-
Head of Marketing
Vor 2 Tagen
Zurich, Schweiz Bota Systems AG Vollzeit**About the Head of Marketing Position**: The adoption of robots has been growing every year, driven by increasing demand (for reasons like lack of human labor, health/safety considerations, quality/repeatability, speed,) and technological advancements (IoT, sensor developments, machine learning,). Close to 500 Thousands robots are installed annually, and...
-
Head of Marketing
vor 2 Wochen
Zurich, Schweiz Bota Systems AG Vollzeit**About the Head of Marketing Position** The adoption of robots has been growing every year, driven by increasing demand (for reasons like lack of human labor, health/safety considerations, quality/repeatability, speed,) and technological advancements (IoT, sensor developments, machine learning,). Close to 500 Thousands robots are installed annually, and...
-
Head of Marketing
vor 1 Woche
Zurich, Schweiz Farmy AG VollzeitAs our Head of Marketing you will be responsible for maintaining and accelerating customer growth and retention. Based on your digital marketing knowledge and analysis of available data, you and your cross functional team efficiently manage our performance marketing channels (SEM, SEA, SMM, display etc), organic growth, as well as continuously improve...
-
Head of Marketing
Vor 5 Tagen
Zurich, Schweiz SkyCell AG VollzeitBorn from a single question, innovation is in our DNA. Having recently celebrated our 10-year anniversary, we are a diverse and quality-conscious company, which has set itself the goal of transporting temperature-sensitive medicines in a more reliable and sustainable way. Long story short, we help save lives and preserve the environment. Our goal? To...
-
Head of Marketing
Vor 5 Tagen
Zurich, Schweiz Luware AG VollzeitAs Head of Marketing, you will strategically lead marketing campaigns and drive revenue by actively seeking new business opportunities. You are a driven and proactive leader that does not shy away from taking the initiative. Together with your Team, you will further strengthen Luware’s position in the market. **Your responsibilities** - Mentor, lead, and...
-
Head of Marketing
Vor 4 Tagen
Zurich, Schweiz Liiva Vollzeit_Do you believe that owning a home should be as simple as possible? That's what we aim to do at Liiva. The current status quo of homeownership is still far too complex. The Liiva digital ecosystem simplifies the entire process of buying, owning, and selling a home. Read on for how you can contribute to this mission!**_ Where_**: in our Zürich office, in...
-
Head of Marketing
vor 2 Wochen
Zurich, Schweiz iET SA VollzeitFür eine Festanstellung bei unserem Kunden mit Sitz in Zürich, suchen wir eine*n erfahrene*n Head of Marketing (w/m/d) In dieser spannenden Rolle sind sie zuständig für die Marketingstrategie inkl. Budgetplanung und führen Produktführungen ein. **Ihre Qualifikationen**: - **Langjährige Erfahrung als Head of Marketing im Bereich...
-
Head of Sports Marketing
Vor 3 Tagen
Zurich, Schweiz Vizrt Vollzeit**Vizrt is the worldwide leader in the area of real-time graphics, sports enhancements, and storytelling tools for the media and entertainment industry. Vizrt empowers stories that engage and impact societies through the creation of sophisticated tools for the storyteller to flourish in the art of storytelling. Our customers tell stories that reach 3 billion...
-
Head of Marketing
vor 2 Wochen
Zurich, Schweiz Boston Consulting Group Vollzeit**WHAT YOU'LL DO**: You will develop and oversee the delivery of a corporate communications strategy to build BCG’s reputation and thought leader position, including writing, and editing effective copies. Together with the marketing community, you will develop a stakeholder engagement strategy to maximize relationships with clients, investors, partners,...
-
Head of Marketing
Vor 2 Tagen
Zurich, Schweiz Lionstep VollzeitFür unseren Kunden **Kollabo AG** suchen wir per sofort**:Head of Marketing (w/m/d)**. **Job-Zusammenfassung** Kollabo's Vision ist eine Welt, in der handwerkliche Arbeit die gebührende Wertschätzung erfährt und Handwerker einen Partner haben, auf den sie sich verlassen können. Hast Du Lust zusammen mit dem Team jeden Tag daran zu arbeiten, um dieser...
-
Head of Marketing Tax
vor 2 Wochen
Zurich, Schweiz KPMG-Switzerland Vollzeit**In this role you are responsible for setting the right go-to-market strategies with Tax & Legal Marketing. You are able to drive a process where the right topics are identified with relevant stakeholders and then translated into actions.** Head of Marketing Tax & Legal Your contribution to KPMG - Defining and constantly developing the go-to-market plans...
-
Head of Technology
vor 1 Woche
Zurich, Schweiz iptiQ Vollzeit**About Swiss Re** Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime. Combining experience with creative thinking and cutting-edge...
-
Head of Digital Marketing, Zurich
vor 12 Stunden
Zurich, Schweiz UBS VollzeitSwitzerland - Zürich Marketing and Communications Personal & Corporate Banking **Job Reference #** 251565BR **City** Zürich **Job Type** Full Time **Your role** In UBS Switzerland we are looking for a new Head of our Digital Marketing Subchapter - which is part of the Digital Sales Chapter. As Head of Digital Marketing you are set out, to create...
-
Head of Digital Marketing
Vor 2 Tagen
Zurich, Schweiz Bank J. Safra Sarasin VollzeitWe are looking for a passionate, experienced, result-driven and technology savvy Head of Digital Marketing, responsible for planning, developing, implementing and managing the bank's overall digital marketing footprint. **Responsibilities** - Define, plan and implement the bank's digital marketing strategy. - Define the overall content strategy, setting...
-
Head of Brand Communications
Vor 5 Tagen
Zurich, Schweiz On AG VollzeitAt a Glance: As the fastest growing running brand on the planet, On is gaining new fans with an ever increasing momentum. This is enabling us to build a highly engaged audience who are eager for compelling content that allows for an enriched story telling experience. At the same time, our explorer spirit is fuelling a desire to seek out and craft a new breed...