Core Head of Marketing
vor 6 Monaten
CORE is on a mission to unlock your performance potential with seamless, real-time core body temperature monitoring and data. CORE is the maker of the first and only non-invasive wearable that gives you continuous, accurate core body temperature monitoring and data so you can perform at your best.
CORE is a Zurich (Rumlang) based division of greenteg AG and provides expertise and technology for thermal management in sports.
The Role
CORE’s Head of Marketing will be both a cultural leader on the team, and also the top Marketer at the company.
The role is equal parts brand and performance leader. CORE’s Head of Marketing will lead strategy and teams for CORE’s Sports Marketing, Press, Brand Marketing, eCommerce, Product Marketing, Performance/ Paid, Organic Social, Coaches and Ambassador initiatives.
This role reports directly to the VP and Head of CORE at GreentegAG.
This role is based in CORE’s Zurich HQ.
Objective
- Build and protect a premium CORE brand across all marketing channels.
- Drive eCommerce traffic and CVR to target, through efficient allocation of resources to find the best marketing mix for CORE.
Outcome
- Increase brand awareness.
- Drive eCommerce sales and CVR rate to exceed forecast at the set ROAS target.
Tasks
- Build and optimize the CORE Marketing strategy and roadmap for, sports marketing, coaching, ambassador, paid performance, press, ecommerce, organic social, and other new programs to drive sales and awareness targets.
- Build and maintain a proprietary attribution system that allows for continuous and accurate directional attribution of all sales by marketing channel and tactic.
- Set traffic, CVR, and awareness targets with BU leader.
- Track and report agreed upon KPIs in each area of marketing on a recurring basis.
- Seek new and effective channels and scale existing marketing channels as KPIs and insights indicate.
- Manage, report, and maintain the discretionary Marketing budget.
- Manage the Marketing team efficiently, assuring that each report is building an effective and clear plan, and driving results in each area of marketing.
- Manage the full marketing roadmap and assure project are aligned across teams to maximize impact across channels. Be the connector.
- Use KPIs to analyze and provide insights on a recurring basis.
Marketing KPIs
- Brand awareness as measured by an annual study
- Website traffic to target
- eCommerce CVR to target
- Organic social followers and engagement
- Paid performance ROAS
- Press coverage, traffic, reach and attributable sales
- Pro team and ambassadors to target, geography and category split, attributable traffic and sales
- NPS
- DTC Sales
- Sales from referral
- Traffic by source
- Fully blended ROAS
**Requirements**:
- 10+ years of relevant work experience in product marketing with in-depth experience launching new products and verticals
- Fluent in English
- Deep and broad experience in product and brand marketing, including a minimum of 5 years leading cross-functional professional teams
- Deep knowledge of GTM process for hardware and software
- Experience in Sports Tech would be an advantage
- Experience with both B2C and B2B marketing
- Working across time zones including US East Coast.
- You have Swiss or EU/EFTA citizenship or a valid work permit for Switzerland.
**Benefits**:
We offer a collegial and striving international work environment in Zurich-Ruemlang. A motivated, dynamic and high-tech-oriented team is looking forward to welcoming you.
-
Head of Marketing
vor 7 Monaten
Zurich, Schweiz SR Technics VollzeitYour tasks - Develop and execute the overall marketing strategy for STRADE AG, aligning it with the company's strategy, business goals and core values. - Build and manage the company's positioning and brand image, ensuring consistency across all channels and touchpoints. Drive social media strategy and content creation. - Execute on an effective marketing...
-
Head of Marketing
vor 6 Monaten
Zurich, Schweiz Caplena VollzeitCaplena is an award-winning Swiss tech start-up. It is _*the*_ **AI tool** to analyze open-ended feedback, wherever it may come from - helping customers to get from texts to real insights, with ease and in no time. Caplena's vision is to become the single place of truth for feedback, where customer-centric companies go to understand the needs, wishes and...
-
Head of Marketing
vor 6 Monaten
Zurich, Schweiz Farmy AG VollzeitAs our Head of Marketing you will be responsible for maintaining and accelerating customer growth and retention. Based on your digital marketing knowledge and analysis of available data, you and your cross functional team efficiently manage our performance marketing channels (SEM, SEA, SMM, display etc), organic growth, as well as continuously improve...
-
Head of Marketing
vor 6 Monaten
Zurich, Schweiz SkyCell AG VollzeitBorn from a single question, innovation is in our DNA. Having recently celebrated our 10-year anniversary, we are a diverse and quality-conscious company, which has set itself the goal of transporting temperature-sensitive medicines in a more reliable and sustainable way. Long story short, we help save lives and preserve the environment. Our goal? To...
-
Head of Marketing
vor 6 Monaten
Zurich, Schweiz Maximon Vollzeit**WER WIR SIND** Möchtest du den Aufbau eines innovativen Gesundheitskonzepts in der Schnittstelle von Prävention und Performance aktiv mitgestalten? Bist du ein engagierter und motivierter Marketeer mit breit aufgestelltem Skillset und einer Hands-On Attitude? Hast Du Lust, unseren Markenauftritt und unsere Marketing Initiativen aktiv zu gestalten und...
-
Head of Agriculture
vor 7 Monaten
Zurich, Schweiz SCOR VollzeitAgriculture is one of the 7 Reinsurance Specialty Lines of SCOR P&C and the Agriculture team has established a strong franchise in the market as a recognized expert in the (Re-)insurance community for decades. We are recruiting the underwriting department team leader who will be responsible to manage this treaty portfolio (underwriting, controlling,...
-
Head of Aviation
vor 7 Monaten
Zurich, Schweiz SCOR VollzeitAviation is one of the 7 Reinsurance Specialty Lines of SCOR P&C and the Aviation team has established a strong franchise in the market as a recognized expert in the (Re-)insurance community for decades. We are recruiting the underwriting department team leader who will be responsible to manage this treaty portfolio (underwriting, controlling, developing,...
-
Head of Marketing
vor 6 Monaten
Zurich, Schweiz MyBikePlan Vollzeit**At MyBIkePlan we believe in 3 things**: - E-Bikes being an integral part of the future mobility - Monthly payments are demanded - Omni-channel customer experiences are the future. We make E-bikes accessible to all by offering a 100% digital solution for customers to purchase and own an E-Bike, starting at CHF 52 per month. This is done through a 0%...
-
Head of Marketing
vor 6 Monaten
Zurich, Schweiz Benetics Vollzeit**The construction industry needs your help**: we need to invent new software systems to make construction become as efficient, error-free, and sustainable as possible. At Benetics, we aim to support everyone involved in the construction process with technology that makes them better at their job. We’re starting by providing construction workers with an...
-
Head of Membership
vor 7 Monaten
Zurich, Schweiz On AG Vollzeit**In short**: Our vision is to create a Membership program that embodies our mission of igniting the human spirit, by offering unique impactful experiences for our members to engage in movement and community-driven initiatives, enhancing customer loyalty, and fostering social and environmental change. As the Head of Membership, you will be at the forefront...
-
Head of Internal Communication
vor 6 Monaten
Zurich, Schweiz KPMG VollzeitHead of Internal Communication - You will join a multicultural team and support leadership, serve as trusted advisor, motivate and empower our people and make them proud and loyal brand ambassadors. This position reports to Head of Corporate Communications and is based in Zurich.**Zurich** **by agreement** **80 % - 100 %** Your contribution to KPMG Lead...
-
Head of Internal Communications
vor 7 Monaten
Zurich, Schweiz KPMG VollzeitHead of Internal Communications - You will join a multicultural team and support leadership, serve as trusted advisor, motivate and empower our people and make them proud and loyal brand ambassadors. This position reports to Head of Corporate Communications and is based in Zurich.**Zurich** **by agreement** **80 % - 100 %** Your contribution to KPMG Lead...
-
Head of Digital Media
vor 7 Monaten
Zurich, Schweiz UBS VollzeitSwitzerland - Zürich - Marketing and Communications - Personal & Corporate Banking **Job Reference #** - 290805BR **City** - Zürich **Job Type** - Full Time **Your role** - In UBS Switzerland we are looking for a new Head of our Digital Media Subchapter - which is part of the Digital Marketing Chapter. As Head of Digital Media, you are set out, to lead...
-
Head of Social Media
vor 6 Monaten
Zurich, Schweiz Vontobel Holding AG Vollzeit**Zürich / Genferstrasse 8** *** - The Head of Social Media sits within the Branding team at Vontobel in Zurich and reports directly to the Head of Brand. As a social media expert, content writer, digital thinker and change driver, the Head of social media knows how to build a strong brand and digital relationships with key audiences. With a strong focus...
-
Head of Product
vor 7 Monaten
Zurich, Schweiz Smallpdf GmbH VollzeitOur reputation for Swiss engineering standards has made us a trusted choice for industry leaders like Lufthansa, UBS, Swiss Life, and millions of people worldwide. The objective of the role As the Head of Product at Smallpdf, you will be pivotal in leading our product teams to achieve our main objectives and key performance indicators (KPIs). You will...
-
Head of User Experience
vor 6 Monaten
Zurich, Schweiz ABB Vollzeit**Head of User Experience**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...
-
Head of Ecommerce
vor 6 Monaten
Zurich, Schweiz On AG Vollzeit**In short**: On has emerged as the fastest-growing running and sportswear brand globally, and as our team and business continue to expand rapidly, we are seeking a Head of Ecommerce - Commercial Strategy, to support our Digital function, reporting to the Head of Digital. You will own the commercial strategy for Ecom, ensuring alignment with overall Product...
-
Head of Legal Engineering
vor 6 Monaten
Zurich, Schweiz Legartis Technology AG Vollzeit**Head of Legal Engineering** 80-100%, Germany or Switzerland, remote/hybrid, starting immediately/as soon as possible - _____________________ Welcome to the future of law! Are you a seasoned legal professional looking for a new challenge outside of traditional legal careers? Do you have an unwavering curiosity for cutting-edge technologies and AI? Do you...
-
Global Head of Industrial Design
vor 6 Monaten
Zurich, Schweiz ABB Vollzeit**Global Head of Industrial Design & Color, Materials, Finish**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity...
-
Head of Product Management
vor 6 Monaten
Zurich, Schweiz Luminary Group VollzeitLuminary Group is partnered with a leading life science company who are seeking an experienced and strategic-minded Head of Product Management with expertise in Real-World Evidence (RWE) to lead their product management team and drive the development of innovative RWE solutions. As the Head of Product Management, you will collaborate closely with...