Head of Marketing Tax
vor 20 Stunden
**In this role you are responsible for setting the right go-to-market strategies with Tax & Legal Marketing. You are able to drive a process where the right topics are identified with relevant stakeholders and then translated into actions.**
Head of Marketing Tax & Legal
Your contribution to KPMG
- Defining and constantly developing the go-to-market plans of the services lines within Tax & Legal
- Ensuring that the right priorities are set and translated into marketing plans, including the use of the appropriate communication channels
- Making sure that the marketing plan is implemented and success is measured
- Planning and implementing service-oriented offers, solutions and marketing campaigns in collaboration with Marketing specialists.
- Developing and preparing publications such as studies, factsheets, media presentations and whitepapers (with the support of a Marketing PM)
- Incorporating digital channels and the latest marketing techniques into KPMG's marketing strategy
- Managing and generating knowledge about new trends, technologies and channels within KPMG's networks, leveraging these to amplify our message
- Closely collaborating with media relations, digital media, internal and other marketing teams as well as service line leaders.
- Leading a team of two FTEs in charge of marketing and events
This is what makes you successful
- Degree level education
- Minimum of 5 years of relevant working experience, i.e. marketing or communication in a B2B environment
- Excellent stakeholder and project management are a must
- Self-driven, energetic personality who can make an impact
- Ability to work in an ambiguous environment which is still under development
- Hands-on attitude
- Ability and willingness to deal with complex products and services
- German or English native speaker, with fluency in the other language
Your benefits
We offer a range of generous benefits designed to help you thrive with us and benefit for life. Discover them below.
Do you have any questions?
Christos Makridis
Experienced Hire Recruiter
+41 58 249 26 30
KPMG as an employer
The role of our team is to support and coach the tax and legal professionals in their go-to-market activities. We provide expertise and structure to make this happen. Internally, we work with many specialists to ensure the people in the business get the right support. This is a relatively new team, and there is still a lot of room to shape the trajectory of your role.
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