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Digital Content Manager:in
vor 4 Monaten
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Would you like to work together with Digital Marketing Managers, the business teams' Product Managers and Marketing Managers to plan, create and optimize content to drive business goals?
**Your responsibilities**:
- Develop a digital content strategy in line with the defined target audience and business objectives
- Write blog posts, ebooks, articles, case studies, videos, infographics, or other materials that support the launch or marketing of products & services
- Act as the final editor on content created by agencies or freelancers and ensure the content matches best practices standards and consistent tone and design as well as brand guidelines
- Manage a content calendar & content strategy for assigned digital channels
- Conduct Research or interviews on topics related to business topics to create content for the website or blog
- Create and maintain an editorial calendar, coordinating with commercial and business partners and key stakeholders to ensure the business is represented
- Copyediting, sub-editing and fact-checking short-form and long-form content for grammar, spelling, syntax, substance and flow according to tight deadlines
- Creatively repurpose existing content into alternative formats
- Work within special projects such as AI and ABM to represent the content strategy perspective
- Drives adoption of digital best practices across the company and beyond
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice for each audience
- Develops and maintains guidelines, provides tools and direction to internal stakeholders and external agencies, and manages project timelines, expenses, and measurement.
- Ensures compliance with companies branding, Divisional Standards, Digital Marketing Playbook and other departmental processes
**Your profile**:
- Master's or Ph.D. degree in Marketing, Communications, Journalism, Biochemistry, Biotechnology, or science-related fields
- 5+ years of experience in the Medical Devices/IVD industry
- Excellent English written and verbal communication skills
- Global work experience effectively working with different cultures across global, regional and local teams to meet needs and deliver successful programs
- Experience directly leading projects with audience and digital channel focused content creation and analytics with demonstrated track record of success
- Ability to translate scientific information into an engaging storytelling framework with an understanding of making digital content accessible to a wide audience including lay and expert audiences.
- Knowledge of SEO best practices to drive organic traffic
- Strong background in digital marketing and content strategy
- Familiarity with regulatory requirements and compliance consideration in the IVD industry and ability to check scientific references and read scientific journals and publications
- Strong background in digital marketing and content strategy
- Ability to travel (~10% / twice a year)
- willing to work in a different timezone one night per week
Flat hierarchy, Modern workspace, Strong team spirit, Work-life-balance, Coopers Care, Flexible hours, Home Office
Sounds like a great job?
