Pse Global Lead, Fundraising Communications Manager
Vor 3 Tagen
**Requisition ID**: 18907
**Region**: Europe (HQ)
**Contract type**: Open-ended contract
What we do
In the context of growing humanitarian needs, the ICRC launched its Resource Mobilization Strategy 2020-2030 to guide fundraising over the course of the next decade. It provides ambitious targets, including for income from the private sector. This strategy is underpinned by the Movement-wide Principles for Resource Mobilization, agreed at the 2017 Council of Delegates, which articulate a vision in which resource mobilization within the Red Cross and Red Crescent Movement becomes more than the sum of individual efforts by different Movement components. Fundraising at the ICRC is geared towards making this vision a reality, adopting a central guiding principle that ‘what is good for the Movement, is good for the ICRC’. The ICRC is committed to working together with Movement components (National Societies and the International Federation of the Red Cross and Red Crescent) to maximize our individual and collective potential.
The Strategy Implementation Plan (SIP) will guide this evolution to deliver increasing and diversified income for ICRC and other Movement components with which it actively collaborates on private sector engagement. In support of this, ICRC is establishing a Centre of Expertise to lead the development of engagement with National Societies and private sector audiences (individuals, foundations and companies) with a view to mobilizing more than CHF 150m per year by 2030.
Purpose
The purpose of the post is to coordinate and implement the communication, marketing and communication capacity-building aspects of the private sector engagement and Movement workstreams within the ICRC’s resource mobilization strategy, in line with its strategic implementation plan. S/He acts as a senior-level business partner for private sector engagement, advising and supporting its leadership in discussing, creating, monitoring and reporting on communication and fundraising objectives and goals. S/he is a key interlocutor of the global communication leadership team and an expert in the field of fundraising marketing and/or communication.
We all understand the world through stories. Accordingly, successful engagement with private sector audiences is enabled by exemplary communications, which support the development of strong and lasting relationships. As part of the Private Sector Engagement Centre of Expertise, within the Resource Mobilization Division (REM), this role will will lead and co-ordinate the ICRC’s fundraising communications function. Operating by a networked approach, the purpose of the post is to:
understand and deepen our insight into the audiences whom the ICRC engages;
lead the development and operationalization of a compelling brand for private sector engagement;
inform, resource and support the development of engagement approaches to enhance customer experience and mobilize resources;
develop, operationalize and mange a framework for the creation of engaging products and experiences, based on the ICRC’s operations, for use in building relationships with private sector audiences inc. with and through Movement partners;
plan and co-ordinate fundraising communications with internal stakeholders, including to exemplify and position the value of private sector engagement to ICRC and together with Movement partners;
build the digital communication capacity of private sector engagement personnel globally (with a particular focus on social media); and
act as focal point within private sector engagement for communications colleagues.
Reports to (role)
Head of Private Sector Engagement
Relationships
**Internally**: direct line management of private sector engagement communications co-ordination and product development positions, provides technical support to regional private sector engagement teams in communications co-ordination and product development initiatives;
Interacts in a “networked approach” with the PSE team, the wider REM division - in particular the Head of Product Development and Marketing - as well as the Communications and Operations divisions.
**Externally**: interacts with supporters as necessary, Movement partners e.g. National Society fundraising departments, IFRC and other global peer organisations. Manages suppliers, consultancies, research/ communication agencies etc.
Accountabilities & Functional responsibilities 1/2
Drives ICRC’s strategic approach to private sector engagement communications, in line with the 2030 Resource Mobilization Strategy. Is fully accountable for the performance of communication activites that support ICRC private sector engagement ambitions.
Ensures that communication for priviate sector engagement purposes are efficient and effective in reaching and engaging audiences to encourage the development and maintenance of long term, sustainable relationships that support the ICRC to deliver its financial objectives.
Advocates for the ICRC’s
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