Lead, Creative Studio
Vor 5 Tagen
As the Global Fund seeks to strengthen its brand and increase its relevance and visibility in a rapidly evolving world, the Creative Studio will play a pivotal role in furthering this goal, while also paving the way towards a culture of greater creativity across the newly established External Relations and Communications Division (ERCD).
The Creative Studio will drive forward a creative vision for the Global Fund that will continue to evolve as the organization does. By injecting imagination and dynamism into the numerous tools and products that bring the organization’s mission to life, the Studio will enhance communications efforts and improve the Global Fund’s ability to influence key audiences. Serving as a content production factory, the in-house studio team will receive briefs from across the organization, translating these into products that deliver against the strategic objectives of each brief in line with the organization’s refreshed 2021 brand identity.
As a senior member of the Communications team, the Lead, Creative Studio will play a pivotal role in driving the organization’s creative vision forward. Leveraging their experience working in fast-paced, complex environments, they will oversee an in-house studio team made up of all creative disciplines - from video, photography and graphics, to information design, storytelling and copywriting - to produce powerful and engaging creative work.
Key Responsibilities
- Set the creative vision, strategy and standards for the Creative Studio team and its delivery functions, ensuring it is aligned with the brand and corporate strategy.
- Contribute towards enhancing the creative culture within ERCD, communicating the role, value and vision of creativity within the organization and supporting the development of creative talent within the team.
- Work with the leadership team to prioritize briefs and delegate workload appropriately across the team, effectively managing junior and senior colleagues to make the best possible use of both time and expertise.
- Work closely with all teams in the communications department to develop and implement a content strategy to inform and inspire key audiences across multiple channels.
- Drive a team to conceptualize and produce communications products - from video stories and photographic reportages from countries where the Global Fund invests, to flagship branded products, corporate reports and digital assets.
- Oversee and advise on in-house creative activity and projects across all functions (including design, motion graphics, information design, creative copywriting, photography, video and content production, and AV management).
- Be accountable for driving brand expression and integrity across the organization, ensuring all creative and content contribute to building an impactful, relevant and consistent brand experience across all channels and to all audiences.
- Collaborate with departments across the organization to ensure all Global Fund materials use the most up-to-date branding and adhere to the Global Fund’s brand guidelines.
- Shoulder the responsibility of the quality and completion of all projects assigned to members of the creative team.
- Assume team and people management responsibilities including directing and mentoring staff to hone their techniques and develop their skills.
- Maintain and develop a professional workflow and pipeline for the team - implementing project planning and delivery processes and determining which products will be delivered in house, and which products should be outsourced, ensuring consistency across both.
- Manage relationships with external production houses and agencies.
- Manage an annual production budget, adequately allocating resources for key projects and ensuring the timely delivery of projects to budget.
- Day-to-day, work closely with other Managers and Heads of Departments across the organization, contributing to internal and external partner brainstorms and provide guidance at the briefing stage.
- Use insights (i.e. product performance and feedback), and stay up to date on the latest tools, innovations and trends to develop cutting edge communications products.
- Perform people management responsibilities.
- Other duties as assigned.
- Subject to change by the Executive Director at any time at their sole discretion._
**Qualifications**:
Essential:
- Advanced University degree (Bachelor’s or Master’s) in communications, marketing, multimedia production or related creative field.
Experience
Essential:
- Extensive professional experience driving strong and impactful multimedia content and assets either in-house or within an agency.
- Strong understanding of brand principles including delivering products and/or experiences that align with a brand’s tone of voice, visual identity and core messaging.
- Experience setting the creative vision, strategy and workplan for a cross-functional team in alignment with both brand and corporate strategies.
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