Global Head of Direct E-Commerce, Media

Vor 2 Tagen

Zürich, Schweiz La Prairie Switzerland Vollzeit

The Global Head of E-Commerce will drive La Prairie.com strategy across three core areas:

1. Strategic Leadership

  • Own La Prairie.com global P&L, ensuring that revenue, profitability, and growth targets are set and achieved.

  • Develop, cascade and ensure execution of the global e-commerce and media strategy in close collaboration with local markets, to drive sales, enhance brand visibility, and align with La Prairie’s overall Brand strategy.

  • Set the vision and strategic direction for La Prairie’s global owned digital ecosystem, including e-commerce, media, eCRM, and omnichannel initiatives.

  • Identify and capitalize on new opportunities for .com market expansion, ensuring scalability and long-term growth.

  • Define financial, operational, and media-related KPIs, and provide data-driven insights to senior leadership to ensure performance meets expectations.

2. Commercial strategy & customer experience

  • Deliver a seamless and luxurious online experience that aligns with La Prairie’s brand values and elevates customer engagement.

  • Build and lead execution of the La Prairie.com commercial strategy, defining differentiation with e-retail & pure players: advocate for e-commerce-specific SKUs, product exclusivity, and tailored offerings.

  • Lead full-funnel approach to optimize Brand awareness, consideration & online conversion, along with customer acquisition and retention, while ensuring an elevated consumer journey.

  • Collaborate with internal and external partners to enhance the platform’s user experience, operational efficiency, and media alignment.

3. Global media strategy & management

  • Define and lead La Prairie’s global media strategy, ensuring alignment with communication, PR, e-business, and overall Brand objectives.

  • Build solid global media partnerships (agencies, editors), setting strategic direction while local teams manage execution & local performance.

  • Analyze global media performance, providing insights and recommendations to optimize investments, content production and drive innovation.

  • Collaborate with local teams and partners to ensure consistent execution, maintain luxury brand positioning, and maximize ROI.

4. Cross-functional collaboration & team management

  • Lead and manage a team of 6 FTEs, fostering a high-performance culture across e-commerce, media, and eCRM activities.

  • Own cross-functional collaboration with global departments and local teams, aligning strategies across marketing, CRM, e-merchandising, IT, and logistics to deliver seamless digital and media integration.

  • Oversee relationships with external vendors, including the global media agency, ensuring smooth operations and alignment with global and local objectives.

Education & experience:

  • Degree in business, engineering or equivalent.

  • About 8 years of relevant professional experience driving Ecommerce business within the beauty industry.

  • Ability to work with agility, ensuring adaptability to navigate fast-paced market trends.

  • Experience working in cross-functional environment with a diverse stakeholder set and able to influence without direct authority.

  • Solutions-oriented profile with proven ability to deliver sales results and creative solutions on time and on budget.

  • Language: Fluent in English.

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