Global Data Driven Marketing Manager

vor 6 Stunden

Vevey, Schweiz TN Switzerland Vollzeit

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Global Data Driven Marketing Manager, VeveyClient:Location:Job Category:

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Job Reference:

ccf5c4ee48ad

Job Views:

9

Posted:

21.01.2025

Expiry Date:

07.03.2025

Job Description:

Position Summary

As a Global Data Driven Marketing Manager, you will be working to define new strategies to help our brands unlock value from consumer data through rewarding experiences across paid and owned channels. You will collaborate with stakeholders across categories, zones, and markets to define the right consumer data strategies for our brands and work closely with Nestle IT and internal marketing services (IMS) to establish the right capabilities to deliver value at scale.

We offer a dynamic, inclusive, and international working environment with many opportunities across different businesses, functions, and regions. Don’t miss the opportunity to join us and work with diverse teams in an agile context.

A Day in the Life of a Global Data Driven Marketing Manager

  • Lead the development of our global audiences methodology within Brand Building the Nestle Way (BBNW), including upskilling the global marketing community and evolving to include new frameworks.
  • Support our global media transformation with the development and deployment of digital media execution standards, collaborating with platform partners, agencies, and internal subject matter experts to drive adoption and value creation.
  • Develop a learning agenda to continually evolve these standards and create a comprehensive capability building program for both internal and external stakeholders.
  • Drive a strong measurement and analytics program to track adherence to digital execution standards globally, delivering new automated adherence dashboards and an audit program in partnership with procurement.
  • Support our global ad technology foundations in partnership with platform and agency partners to ensure data quality standards are met at scale across the organization.
  • Drive the global AI roadmap for media execution opportunities to further unlock value from our digital media investments globally.

What will make you successful

  • 10 years of experience in digital media planning and buying, either within an agency/consultancy or as a global advertiser.
  • Experience working in a complex CPG environment or serving complex CPG clients.
  • High project management skills in an international environment.
  • Hands-on experience with various advertising platforms (e.g., GMP, Meta Ads Manager) or marketing technology solutions (e.g., CDPs, Salesforce Marketing Cloud).
  • Proven experience working with complex global advertisers, managing multiple categories and geographies.
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