Head of Digital Intelligence

vor 1 Monat

Basel, Schweiz F. Hoffmann-La Roche Gruppe Vollzeit

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.

Group Communications (GC) is responsible for creating a lasting positive image of Roche and are representing the company's voice on a Group level: We communicate Roche’s strategy and how we deliver on our purpose of “Doing now what patients need next” to Roche colleagues and external audiences. We drive integrated and global campaigns and provide platforms for communications business partners as well as our affiliates to engage with audiences. We contribute to building trust of key stakeholders, to managing Roche’s brand and reputation and to building a favourable environment for our business. We aspire to be: innovative; forward-looking; creative; courageous; representing a strong, integrated corporate brand and audience experience. We work in an environment where people can thrive, learn new skills, create great things and have fun together.

Our communications vision is ambitious and simple: We inspire the world about Roche’s contribution to peoples’ health.

Digital Communications team within GC is where innovation and collaboration converge to redefine healthcare communications. Our core mission is to vividly bring Roche’s strategy and purpose - 'Doing now what patients need next' - to life, leveraging a wide array of digital channels. From orchestrating compelling integrated campaigns to harnessing the power of digital platforms for deep insights, our work is integral to building trust with key stakeholders, enhancing our brand reputation, and creating a supportive ecosystem for our business.

The Head of Digital Intelligence carries overall accountability for the measurement and benchmarking of Roche’s digital communications efforts to external audiences, along with listening and intelligence gathering of digital and traditional media mentions.

Your opportunities:

  • Develop the future of Roche’s social/web/traditional media listening capabilities; build a market-leading intelligence function that focuses on proactivity and actionable insights
  • Build-out our intelligence capabilities on a global scale, utilising our operations hubs in Kuala Lumpur, Budapest and Costa Rica with the overall objective of ‘always-on’ intelligence
  • Develop and own Roche’s digital crisis management efforts in partnership with the Strategic Communications team
  • Measure and report results of all paid and organic activity on Roche's priority Global channels
  • Develop a measurement and reporting framework for macro/holistic social media KPIs and micro/campaign KPIs that demonstrates the effectiveness of Roche's external campaigns, and provides a platform for benchmarking where we track progress
  • Own Roche’s benchmarking of our digital efforts vs our competitors
  • Derive insights from the performance of Roche's Global digital channels, content and audiences, using existing and new social analytics tools
  • Coach colleagues on best practices through the sharing of campaign/holistic learnings and insights that can inform business strategies
  • Partner with colleagues across digital communications to ensure the creation of audience, channel and content strategies that will resonate with our external audiences based on past learnings
  • Partner with colleagues in other functions to automate the collection and curation of digital and media data within Roche's visualisation tools

Who you are

  • Fluent in written and spoken English
  • 10+ years relevant experience within social media intelligence or digital analysis
  • Adept at using (or leading others who use) social listening and analytics tools (i.e. Brandwatch, Sprinkl, etc.)
  • Ability to critically analyse and interpret paid and organic social media data, summarising findings into meaningful insights
  • Strong written and verbal presentation skills

Furthermore, you have experience of visualisation and automation tools (Tableau or Google Data Studio preferred). Experience of Natural Language Processing (i.e. Python) as well as experience of multi-market and multilingual social intelligence is a plus. You are up-to-date with tools & trends within the social analytics space.

This role will be based in Switzerland.

Be part of our inclusive team at Roche Group Communications. Apply now

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Basel is the headquarters of the Roche Group and one of its most important centres of pharmaceutical research. Over 10,700 employees from over 100 countries come together at our Basel/Kaiseraugst site, which is one of Roche`s largest sites. Read more.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees also benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.

Roche is an Equal Opportunity Employer.

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