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Junior Global Digital Marketing Manager \u2013 Paid Media

vor 4 Wochen

Lausanne, Schweiz Logitech Vollzeit

Description Position at Logitech

The Team and Role:

We are seeking an experienced and dynamic Global Digital Marketing Manager to lead our paid media initiatives for the Personal Workspace Solutions (PWS) division. This role requires a proven track record in managing global paid media campaigns. The ideal candidate will have prior experience in a media agency and the ability to work in a team within a matrix organization.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. In this role you will:

  1. Strategic Planning: Develop and implement comprehensive global paid media strategies to promote Logitech's Personal Workspace solutions, aligning with overall marketing objectives and regional market nuances.

  2. Campaign Management: Oversee the execution of paid media campaigns across various digital platforms, ensuring optimal performance and ROI - close partnership with our global media agency partner is key.

  3. Regional Expertise: Leverage in-depth knowledge of the paid media ecosystem in Europe, North America (China and the Asia-Pacific region experience advantageous) to tailor campaigns that resonate with local audiences.

  4. Cross-Functional Collaboration: Work closely with global and regional marketing teams, e-commerce teams, and external digital creative agencies to ensure cohesive messaging and branding across all paid media efforts.

  5. Performance Analysis: Monitor, analyze, and report on campaign performance metrics, providing actionable insights to optimize future initiatives.

  6. Budget Management: Manage and allocate the paid media budget effectively, ensuring cost-efficient strategies that maximize performance across the full funnel.

Key Qualifications:
For consideration, you must bring the following minimum skills and experiences to our team:

  1. Experience: 3-5 years in digital marketing with a focus on paid media; prior experience in a media agency is highly desirable.

  2. Regional Expertise: Demonstrated experience managing paid media campaigns on a global scale, with a deep understanding of local digital landscapes and consumer behaviors.

  3. Analytical Skills: Proficiency in analyzing campaign data and translating insights into strategic recommendations.

  4. Communication: Excellent verbal and written communication skills, with the ability to influence and collaborate with cross-functional teams globally.

  5. Adaptability: Ability to work independently within a matrix organization, managing multiple stakeholders and priorities effectively.

  6. Education: Bachelor's degree in Marketing, Business, or a related field; advanced degree or relevant certifications are a plus.

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