Global Commercial Director of Marketing and Communications

Vor 3 Tagen


Lausanne, Waadt, Schweiz Federation Equestre Internationale (FEI) Vollzeit

Federation Equestre Internationale (FEI) is seeking an experienced Global Commercial Director of Marketing and Communications to drive long-term strategies for marketing, communications, and revenue generation.

Key Responsibilities:
  1. Develop and implement global marketing initiatives, sponsorship activations, digital strategies, and media rights to align with FEI's strategic objectives.
  2. Identify and lead the development of new revenue streams, including premium sponsorship packages and merchandise initiatives.
  3. Provide executive leadership for global marketing strategies, ensuring brand consistency and elevating visibility of FEI's events, products, and corporate identity.
  4. Lead effective communication strategies, including messaging for key executives, crisis communication management, and public relations efforts.
  5. Oversee sponsorship activations and corporate partnerships, ensuring high-value relationships and maximised return on investment.
  6. Implement a comprehensive digital strategy and media rights framework to increase global engagement and optimise content distribution.
  7. Lead the cooperation and communication between Directors and their teams to optimise department structure and achieve deliverables.
Requirements:
  1. A Bachelor's degree in Marketing, Business Administration, Communications, or a related field; an MBA or Master's degree is highly desirable.
  2. Proven track record of 10+ years in senior leadership roles within commercial, marketing, and/or communications, preferably within the sports industry.
  3. Demonstrated ability to develop long-term strategies aligned with organisational goals across commercial, marketing, and communication functions.
  4. Strong expertise in revenue generation, sponsorship acquisition, partnership management, and driving financial growth.


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