Marketing & Customer Relationship Manager (F/m/d)

vor 2 Wochen


Genf, Genf, Schweiz graduate institute Vollzeit
L'Institut de hautes études internationales et du développement recrute un/une

Marketing & Customer Relationship Manager (F/M/D)
***
DEPARTEMENT :Executive Education**
CONTRACT:Permanent***
ACTIVITY RATE:100% 40 hours/ week**
APPLICATION DEADLINE : **
STARTING DATE: As agreed**
Introduction of the department:
  • Geneva Graduate Institute-Executive Education

The role:


Under the supervision of _the Executive Director of Executive Education, _you will drive and coordinate all activities related to marketing and promoting our programme offering in order to attract participants and meet our revenue ambitions.


In alignment with the department's strategic priorities and market expectations, you be will a driving force for the launch of new programmes and the updating of existing programmes.


Key responsibilities:

  • Optimize the visibility of Executive Education activities leveraging the Institute's academic expertise.
  • Keep uptodate with changes in the Executive Education industry, the evolution of customer needs and follow trends and competition
  • Develop marketing techniques to drive new customers
  • Coordinate Sales and Marketing teams
  • Monitor customer relation strategies
  • Build workflows to streamline sales and marketing processes & improve existing workflows and strategies
  • Suggest new methods to address customers' needs
  • Track marketing metrics and trends
  • Contribute to the improvement of our quality standards (in line with our Eduqua certification) and ensure constructive reporting and feedback processes
  • Contribute to the development of CRM tools generating effective sales funnels

To be successful in this role, you should have:

  • Degree in communication, marketing and/or business
  • A minimum of 8 years experience in marketing & sales positions
  • Experience in managing website & social networks
  • Customer orientation, good interpersonal skills
  • Solid active listening skills
  • Excellent writing and communication skills in English. French is a plus.
  • Strong organizational skills
  • Strong IT literacy and capacity to acquire new tools
  • Knowledge of the academic industry a plus

What you can expect from us:

  • A flexible, considering, inclusive and international working environment with a collaborative atmosphere
  • In the heart of International Geneva, you will be part of a pioneer institution in the exploration of global issues
  • Development opportunities
We are equal-opportunity employer and value diversity at our company.

We do not discriminate on the basis of age, marital status, disability status, race, national origin, color, gender, sexual orientation or religion.



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