Global Marketing Manager Wella Professional Color

vor 1 Woche


Genf, Genf, Schweiz Wella Company Vollzeit

Global Marketing Manager Wella Professionals Color

ABOUT THE WELLA COMPANY
Together,
WE enable individuals to look, feel, and be their true selves.


Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd.

With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves.

As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.


THE ROLE

  • Support 5 years brand innovation masterplan and activities for Wella Professionals Color to sustain brand growth
  • Bring to life brand innovations from project brief, financials, packaging design, to 360 activation and markets deployment
  • Manage multifunctional team
  • Manage global brand budget with accuracy

KEY RESPONSIBILITIES
Brand IMP/AMP masterplan

  • Work hand in hand with commercial functions to oversee all activities and ensure brand delivers on targets
  • Align IMP/AMP with company management, supporting its deployment to critical channels and top markets twice a year
  • Remain aware of latest sustainable innovations in markets
  • Quantify investment needed and SOP to expect from every activity
Brand innovations

  • Manage toolbox development from strategy (360 assets across touchpoints) to execution of assets and deployment to markets
  • Support product and service/ trends commercial innovations through internal alignment processes
  • Continuously build expertise of salon top consumers and stylists targets to derive strong insights and meaningful product and services ideas,
  • Support the Senior Marketing Manager in leading the multifunctional global design team including R&D, CMI, Trade Marketing, Education, Finance and Product Supply to deliver the best consumer and stylist proposition to life in due time, including brief new product and service innovations
  • Brief new service innovations to Education / external partners
  • Work with agencies to work on packaging designs
  • Work with agencies to develop toolbox and support new product launches, and deploy to markets
Brand fundamentals

  • Be the owner and guardian of the brand equity, visual identity, tone of voice, ensuring holistic design across all touch points and communication campaigns, ensure fit of individual brand positioning into overall brand architecture
  • Develop communication strategy and holistic toolboxes for salon, stores and all other touch points part of the Professional ecosystem (consultation, digital, education seminars online and offline etc)
  • Ensure all brand assets are correctly organized (assets to markets, products GCAPs) and safely guarded
  • Track brand visual rights
Brand budget

  • Manage brands yearly costs, optimize spend where possible maximizing working media vs non working media
  • Track every brand spend and ensure suppliers are paid in time
  • Connect with finance teams to give Quarterly budget reports
  • Pitch for extra budget needs to top management in a timely manner
  • Recommend brand budget split for following fiscal year

QUALIFICATIONS

  • Master degree in Marketing, Business management or Economics
  • 35 years of global / regional marketing experience in both design AND delivery
  • Passionate about corporate, brand values and beauty trends
  • Creative mindset, and always up to date on the latest trends in sustainable marketing
  • Ownership, accountability, autonomy and evidence of agility (Mental, People, Change, Results, Self-Awareness)
  • Very organized and able to lead multifunctional team, manage all stakeholders and timings in parallel
  • Data driven and focus on excellent execution, innovative and creative thinker
  • Comfortable working with tight deadlines in a complex organization, with various internal partners & external agency partners
Experience in the salon industry is a plus

  • English mandatory / any other language is a plus

EEO OPPORTUNITIES


We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law.

Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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