Marketing Manager Travail Retail Europe

vor 1 Woche


Genf, Genf, Schweiz Interiman Vollzeit

INTRODUCTION:

Our client, a family company that operates all over the world, is looking for a motivated

Marketing Manager Travail Retail Europe H/F
In

Geneva for 6 months - 100%

DESCRIPTION DE LA MISSION:

  • Define Brands' strategy for the Travel Retail Europe channel, based on global guidelines but adjusted to distribution and regional needs.
  • Lead your Brands with full ownership, from strategy to flawless execution.
  • Be the Single Point Of Contact for your Brands, supporting and enabling the Commercial Team.
  • Lead the deployment of the Marketing strategy for your Brands to our retailers' external partners.
  • Define your Brands' innovation launch plan, working closely with the Commercial and Multifunctional Teams.
  • Build the animation and promotional plan for your Brands in mutualized collaboration with the Commercial Team.
  • Closely monitor Brands' performance, product launches, execution, sellin/sellout quantitative and qualitative information, market trends and opportunities.
  • Perform monthly business analysis and innovation reviews for your Brands, to be shared with the Global Travel Retail Team and Global Brand Teams, in collaboration with the Commercial and Multifunctional Teams.
  • Lead key monthly meetings for your Brands (S&OP, MBU).
  • Perform assortment rationalization exercises based on Travel Retail Europe consumer needs and business performance, tracking C1 to protect profitability.
  • Implement forecast process and sufficiency analysis on forecasts for saleables, samples and GWPs, and present recommendations. Monitor merchandising items forecasts.
  • Perform forecasting and shipment analysis to ensure business objectives are met, and to drive learnings to better plan for the future.
  • Ensure fitforuse of toolboxes, challenging and partnering with the Global Travel Retail Team and Global Brand Teams.
  • Maximize Brand opportunities through finding creative solutions, making sure all executions have been fully approved by the Global Brand Team and the License.

PROFIL ATTENDU:

  • Master's degree in Management and/or Marketing (or related/equivalent discipline).
  • 23 year's Marketing experience in Beauty/Luxury and/or Consumer Goods.
  • Previous experience in Travel Retail is a plus.


Passion for Beauty
  • Fragrances, Color Cosmetics and Skincare.
  • Strong analytic skills.
  • Language: Full proficiency in English. French and other languages a plus.
  • Full mastery of Microsoft Office, especially Microsoft Excel and PowerPoint.
  • Experience with automated reporting tools is a plus (Tableau, MS Power BI).


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