Digital Marketing

vor 1 Woche

Genf, Genf, Schweiz coty Vollzeit

About Coty:

COTY PURPOSE
Everybody is unique, and that's what makes the world so beautiful. We believe that beauty has the power to change the world. When people feel beautiful, they radiate joy and energy. Just imagine how the world would change if everyone felt that way, every single day.

To empower that change, we at Coty have made it our mission to Liberate and Celebrate the Diversity of Your Beauty.


About Travel Retail:

Travel retail operates worldwide, focusing on 3 main regions - Europe, Asia-Pacific and Americas.

We focus on beautiful specific travel retail exclusive products and packaging what the consumer are seeking for across the categories of fragrance, skincare and make-up with a clear differentiation versus the local markets and based on consumer in-sights to offer innovative, travel friendly formats and gifting solutions.

Our team offers a great opportunity to build experience in global marketing. We are focused on brand portfolio management and collaborate with multiple stakeholders across countries and functions.

COTY is seeking a talented, highly motivated, and experienced individual to join COTY's Global Travel Retail team.

You will work closely with the Global Brand marketing teams, and more importantly, the regional marketing teams in Europe and the Americas.

Support Travel Retail in liaison with Global Marketing in efforts to achieve both brands and business goals - Be 'the' Travel Retail expert and business owner for the digital marketing and media.

Drive growth based on business opportunities within Travel Retail. Develop new opportunities, manage, and develop new communication vehicles, conduct business analysis and provide guidance to the various stakeholders.

THE ROLE:

Execute the media campaigns for Travel Retail across all channels, OOH, digital & Influencer marketing.

Be the brand guardian within the Global Travel Retail division and responsible for ensuring that global brand guidelines are followed in Travel Retail with specific media needs are implemented accordingly.


KEY RESPONSIBILITIES:


Supporting, plan and implement the overall digital marketing strategy and promotional/budget plan across all the luxury brands at Coty Travel Retail Media team.

Lead the strategic and operational management of all paid digital marketing activities.
Responsible for managing all SEO activities.
Expertise in social media buy, for example, IG, Facebook, pragmatic display ads.
Work on long-term strategy aimed at attracting visitors for Coty Travel Retail campaigns.
Anticipate sales performance trends, research competition, investigate benchmarks and provide suggestions for improvement.

Build out tracking and reporting tools to monitor and optimize the performance with a view to increasing sales and optimizing ROI.

Collaborate with cross-functional teams - from creative to product marketing - to deliver consistent brand messaging and experiences.
Work with external agencies for campaign management and asset creation.
Manage and lead retailer marketing plan and execution.
Stay up to date with the latest technology and best practices.
Be precise on campaign reports, analyze the ROI to take the key actions.
Support TREU, TRAM media execution, digital assets approval and PO process.
Support social media influencer campaign.
Working with external agency on influencer negotiation, approval process with the FH.
Support ad-hoc projects to the media director.

REQUIRED EXPERIENCE AND COMPETENCIES:

BRING


With a Higher Degree in Digital Marketing, you have minimum 5 of experience in a similar position within luxury industry, preferable in Travel Retail.

A proven experience managing key online campaign with media buy and online campaigns.
Analytical, structured, highly organized and a team player with hands on experience.
Passion for Beauty - Fragrances, Color Cosmetics and Skincare.

Creator Mindset:
Proven ability to develop creative solutions, thinking strategically, analytically, and conceptually. Solution provider and problem solver, with a pro-active and 'can do' attitude.

Strong Team Player:
Ability to develop effective working relationships, being able to collaborate and influence others, demonstrating integrity and respect

Self-starter: Passionate, enthusiastic, thrives on challenges and keeps a healthy attitude under pressure, takes charge of self-development

Constructive networker:
Collaborates easily with others and adapts to different working styles. Ability to embrace changes, committed, honest

Excellence in execution:
Reliable, gets things done on time and takes responsibility for the quality of all deliverables. Attention to details

Excellent computer skills and knowledge of statistical tools (Google Analytics and Google AdWords), social networks and referencing (SEO and SEA) are required.


Office package:
Word, Excel, Power Point, Outlook & Internet Explorer
Experience with automated reporting tools is a plus (Tableau, MS Power B

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