E-commerce Marketing Manager
vor 2 Wochen
We are looking for a Digital omni-channel assistant to join the E-Commerce department of
MEMO INTERNATIONAL by taking part in the development and monitoring of the team's projects.
In charge of customer relations and logistics related to our e-commerce sites (France and International), you provide the best solution to each request and aim for excellence.
MEMO INTERNATIONAL is a family fragrance group established in 2007 with a portfolio of 3 brands
Memo Paris, Floraiku Paris and
Hermetica Paris. We're a company that genuinely cares about our people, our products, our clients, and the environment.
High energy, creativity and an
entrepreneurial spirit are essential qualities that animate every member of our team every day. If you have great eye, the ability to capture and highlight products and a quick learning pace, we want you on our team
***
RESPONSIBILITIES
Customer acquisition and retention
- Serve as lead of the directtoconsumer sites to assure all aspects of site and marketing channels driving to it meet profitability targets.
- Work on customer acquisition strategies across Paid media, Paid search and Content marketing
- Work on customer retention across all channels to improve 'customer value' and meet the loyalty challenges and 'returning customer rate'.
- Forecast annual and monthly acquisition and expenses needed to achieve targets. Provide recurring updates to brand stakeholders on performance and plans to achieve the goals.
Campaign and Content Calendar Management
- Oversee the site content process including creating creative briefs, providing feedback on creative assets, passing assets to our inhouse creative team and assuring errorfree content is loaded on site and in all marketing channels.
- Plan and secure inventory for promotions and sampling programs to support monthly revenue targets.
Digital Marketing Expert
- Execute best in class digital marketing practices that balance brand storytelling with sales tactics.
- Manage relationship with thirdparty marketing partners, including paid ads and affiliates. Continually inform them of campaigns, product launches and KPI targets. Assure they are delivering the best consumer experience to drive sales with a testandlearn mindset.
- Identify opportunities to AB test copy and visual content; share and implement learnings.
- Stay current on innovations in digital marketing and ecommerce technologies and through webinars, industry journals, and competitive benchmarking.
Lead & Manage
- Cultivate strong relationships with crossfunctional teams including: Brand Management, Creative, Commercial and Finance.
- Manage portfolio of thirdparty vendors with duties that include setting clear expectations, measuring goals and assuring deliverables are met.
WHAT WE'RE LOOKING FOR THIS POSITION
- Master's degree from a top school
- Minimum 3+ years combined work experience in ecommerce, digital marketing and/or brand marketing, with approved customer activation in luxury industry
- Strong understanding of bestinclass digital marketing and ecommerce practices.
- Advanced analytical skills with the ability to interpret and translate data into action. Advanced Excel skills required. Experience with Google Analytics preferred.
- Experience with ecommerce platforms such as Klaviyo and Shopify.
- Experience with SMA and proven ROI results
- Strong written and verbal communication skills with an apt for influencing and storytelling.
- Experience leading direct and indirect teams.
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