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Digital Lead

vor 3 Monaten


Basel, Basel-Stadt, Schweiz MCH Vollzeit
Job ID 585

**Deine Aufgaben**:

- Praktische Wertschöpfung im gesamten digitalen Ökosystem der MCH (Website, Serviceplattform, CRM).
- Umsetzung der digitalen Strategien über alle relevanten Kanäle (Web, Social, E-Mail, Apps usw.) mit starkem Fokus auf die Ansprache des B2B-Publikums.
- Steigerung des Umsatzes durch eine hochmoderne Praxis der digitalen Nachfragegenerierung.
- Nachweis eines profitablen Returns on Investment für Schweizer Digital Marketing Initiativen.
- Aufbau, Erweiterung und Stärkung eines erfolgreichen Teams von 4 FTEs.
- Konzeptualisierung und Implementierung einer Innovationsagenda sowie eine aktive Rolle bei der Einführung eines Test
- und Lernansatzes in allen Bereichen.
- Kollaboration mit Marketing
- und Business Development-Teams bei der Verfeinerung der Portfoliostrategie.
- Förderung der Zusammenarbeit mit Funktionsleitern, Mitarbeitern, Ökosystempartnern und Kunden

**Dein Profil**:

- Mindestens 5 Jahre Erfahrung im digitalen Bereich (Marketing, Business Development o.ä.), vorzugsweise in einem B2B-Umfeld.
- Ausbildung mit technischem oder kaufmännischem Abschluss (Betriebswirtschaft, Marketing oder ähnlicher Bereich).
- Solide Kenntnisse und Erfahrungen in den Bereichen digitales Marketing, Community Engagement, Partnermanagement und Customer Care/Services.
- Marketingexperte und Experte für digitale Themen mit Erfahrung in der Entwicklung und Umsetzung digitaler Strategie
- Erfahrung mit der Integration und Vermarktung von Plattformen und Diensten Dritter.
- Charismatische, proaktive Führungspersönlichkeit mit hoher Eigenmotivation und einer ausgeprägten "Can-do"-Mentalität.
- Strategisch und denkender Visionär mit starken analytischen und konzeptionellen Fähigkeiten.
- Teamplayer, der gerne funktionsübergreifend in einem multikulturellen Umfeld arbeitet, dynamisch und selbstmotiviert ist.

**Dein Arbeitgeber**: Die MCH Group mit Hauptsitz in Basel, Schweiz, ist ein international tätiges Erlebnismarketing-Unternehmen mit einem umfassenden Dienstleistungs
- Netzwerk. Wir organisieren rund 90 Eigen
- und Gastevents im In
- und Ausland, u.a. Art Basel, Swissbau und Giardina. Der Bereich Live Marketing Solutions mit den Brands MCH Global, MC2 und Expomobilia bietet umfassende Erlebnismarketing-Lösungen von der Strategie über die Kreation bis zur Umsetzung an. MCH Group betreibt zudem die Messe und das Congress Center Basel sowie die Messe Zürich. Teile unserer Gruppe sind in Dubai, Hong Kong, Nordamerika und neu auch in Paris tätig.

One Team. One Goal. One Culture.
Es passiert gerade viel bei der MCH Group. Parallel zu unserem wirtschaftlichen Turnaround findet unser kultureller Wandel statt, in dessen Zentrum unsere neuen Unternehmenswerte stehen. Sie beschreiben unsere persönlichen Einstellungen, unser alltägliches Miteinander, unser Zusammenarbeiten über die Team
- und Landesgrenzen hinaus sowie unser Verhalten uns und anderen gegenüber.
Mehr Informationen zur MCH Group finden Sie hier.