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Director of Ecommerce EMEA
vor 3 Monaten
Team for Career Site
Ecommerce
In short
As the Director Ecommerce EMEA you will drive our ambitious strategic e-commerce objectives in partnership with the Global DTC and EMEA teams to unlock the next phase of growth for On in this dynamic and constantly evolving region. You will apply a business and commercial lens to our e-commerce growth engine, to acquire new customers and retain our existing fans through a combination of own and 3rd party digital platforms.
Your mission
– Build On’s premium presence across all relevant digital channels, including On.com, relevant social channels and online marketplaces
– Own the end-to-end customer journey and define a roadmap that optimizes the EMEA sub-regional growth levers (from new user acquisition, to on-site activation, retention and referral), working cross-functionally to implement
– Own the EMEA sub-regional P&Ls, ensuring a profitable bottom line is reached alongside durable growth, meeting ambitious new user acquisition and customer retention targets with healthy ROI
– Grow our DtC ecom business across mature markets, growth markets and new markets in EMEA, in line with On’s overarching brand strategy for the region, acquiring new customers for On in running, performance apparel and a younger movement lifestyle audience
– Pilot growth blueprints within the EMEA sandbox, with constant tests and iterations into onsite hacks, acquisition or retention tactics, new channel exploration, product builds, and more
– Grow and lead a digital marketing team in EMEA, which operates with close ties to global functional streams and activates initiatives within digital channels
– Own the regional product lifecycle and product forecasts, from Go-to-Market launches to end of life, ensuring healthy inventory levels and positioning, with close collaboration with Demand Planning and Visual Merchandising
– Maintain a constant pulse into customer happiness with ongoing alignment between the regional customer service team, warehouse & logistics team, and the global DTC team in Zurich to eliminate friction points and elevate the customer experience
Your story
– You’ve got at least 10 years’ experience performing E-commerce management roles and have loved every minute of it
– You bring 10 years of expertise working in high-growth DTC environments, for global-scale brands, present in EMEA, APAC and Americas markets
– A conscious leader with the vision required to manage a team, you inspire the trust and respect of everyone around you – you have at least 8 years of experience building and managing high-performing acquisition teams
– Even in the most ambiguous situation, you make educated decisions, using data to identify the root cause of a problem before creatively and efficiently identifying the solutions with the biggest possible impact; you bring experience creating and working with KPIs to derive growth strategies from data insights
– You thrive when you don’t have all the answers, you work tirelessly and autonomously in order to turn ideas into reality; you are a growth hacker at heart
– You thrive when faced with autonomy and minimal guidance, and are confident enough to bring your own thoughts to the table
– You seamlessly move between strategic forward-thinking and tactical implementation – you bring at least 8 years of experience building E-commerce strategies on a regional or global level
– Your forte is building lasting relationships, a skill that comes in very handy when it comes to managing the expectations of a variety of stakeholders
– You like nothing better than conjuring up the strategies and ideas required to solve even the most complex of challenges
– Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects and programs while always delivering the WOW
Meet the team
As you might expect from the fastest-growing sportswear brand, the e-commerce team at On is a unique place to be. This team of entrepreneurs is used to dynamic turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, they create winning digital products and campaigns that run the length of the purchase funnel. The shared mission? Ignite the human spirit through movement.
