Customer Insights Analyst

vor 1 Tag

Switzerland TLT Concepts Vollzeit

Customer Insights Analyst – SwitzerlandLocation:Zurich / Geneva / Basel, Switzerland (Hybrid or On-site)Department:Marketing / Customer Experience / AnalyticsEmployment Type:Full-timeReports to:Head of Customer Insights / Marketing DirectorAbout the RoleWe are seeking a highly analytical and detail-orientedCustomer Insights Analystto help our organization understand customer behavior, preferences, and trends in Switzerland. In this role, you will transform data into actionable insights that guide marketing strategies, product development, and overall customer experience initiatives.You will work closely with Marketing, Product, Sales, and Data teams to provide actionable insights and support data-driven decision-making across the organization.Key ResponsibilitiesCollect, analyze, and interpret customer data from multiple sources, including CRM systems, surveys, social media, and web analytics.Identify customer trends, behavior patterns, and opportunities to enhance engagement, retention, and satisfaction.Develop dashboards, visualizations, and reports to communicate insights to stakeholders.Conduct customer segmentation, cohort analysis, and predictive modeling to support targeted strategies.Monitor key metrics, including NPS, CSAT, CLV, and churn, and provide actionable recommendations.Collaborate with cross-functional teams to translate insights into marketing, product, and operational strategies.Support market research initiatives and competitor benchmarking to inform customer strategy.Ensure data quality, integrity, and compliance with GDPR and Swiss data protection regulations.QualificationsBachelor's or Master's degree in Business Analytics, Marketing, Statistics, Data Science, or related field.2–5 years of experience in customer insights, market research, or data analysis.Strong analytical, problem-solving, and data interpretation skills.Proficiency in analytics and visualization tools such asExcel, SQL, Tableau, Power BI, Python, or R.Knowledge of CRM systems (Salesforce, HubSpot) and customer data platforms is a plus.Excellent communication and presentation skills to convey complex insights clearly.Fluent inEnglish;German and/or Frenchis an advantage.Detail-oriented, proactive, and able to manage multiple projects simultaneously.What We OfferCompetitive Swiss market salary and benefits package.Hybrid working flexibility (home office + on-site).Opportunities to influence business strategy through actionable customer insights.Collaborative, innovative, and multicultural work environment.Access to modern analytics and visualization tools.Annual learning and development budget.

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