Senior Manager Integrated Media and Content

vor 2 Wochen

Männedorf Auf Dorf Zurich, Schweiz Tecan Vollzeit CHF 120'000 - CHF 180'000 pro Jahr

Job description:

Ever wondered how your skills and unique background could impact the world of tomorrow? Join our Global Marketing team and bring your passion and talent to work.

(Senior) Manager Integrated Media and Content %)

Männedorf, Zürich

Your contribution

In this challenging and important role, you will be the single point of accountability for all paid digital media, earned media relations, and content marketing worldwide. You will convert brand and product narratives into omnichannel programs that generate measurable pipeline, while governing a global content ecosystem and driving continual performance optimization.

Responsibilities

  • Own global search, social, programmatic, and display strategy, budgets, execution, and optimization loops
  • Implement multi-touch attribution and conversion rate optimization experiments to shorten the path from click to SQL
  • Translate corporate and product stories into go-to-market media plans (paid/earned) across divisions and regions
  • Serve as a partner for product launch media campaigns
  • Maintain dashboards on spend, CPL, ROAS, and content engagement; recommend iteration sprints
  • Standardize asset taxonomy, workflows, and vendor SLAs to scale best practice across time zones
  • Manage global media/digital agency and 3rd party media relationships

Your background

We're not just looking for hard skills: We're looking for people who bring their passion and talent to work.

  • Bachelor's degree in Science, Marketing, or Communications or comparable
  • 5-7 years of experience in communications and digital performance media, with proven B2B lead-gen successes
  • 3-5 years of agency management or agency work desired
  • Hands-on or supervisory knowledge of Google Ads and major paid social media ecosystems (LinkedIn Marketing, Meta and others)
  • Experience with Hubspot or Salesforce Marketing Cloud, certifications is a nice to have
  • Knowledge of B2B, scientific audience and scientific media scenarios
  • Highly creative, detail-oriented, and results-driven
  • Ability to collaborate across different cultures and time zones
  • Proven management skills
  • Fluent English

W
hat makes working at Tecan unique

The chance to make it count and to have an impact on the world of tomorrow

  • Working in an international and diverse environment
  • The chance to grow your career within the company
  • Feel empowered by our strong and unique company culture
  • Comprehensive compensation and benefits package

Join Tecan, a great place to work
Read about our recent certification from Great Place to Work.

We're looking forward to receiving your application online. Please submit your CV or resume (w/o picture and w/o cover letter, reference letters and diplomas are optional).

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