Senior Manager Integrated Media and Content

Vor 4 Tagen


Auf Dorf, Schweiz Tecan Vollzeit

Senior Manager Integrated Media and ContentJoin to apply for the Senior Manager Integrated Media and Content role at TecanEver wondered how your skills and unique background could impact the world of tomorrow? Join our Global Marketing team and bring your passion and talent to work.(Senior) Manager Integrated Media and Content (80-100%)Your contributionIn this challenging and important role, you will be the single point of accountability for all paid digital media, earned media relations, and content marketing worldwide. You will convert brand and product narratives into omnichannel programs that generate measurable pipeline, while governing a global content ecosystem and driving continual performance optimization.ResponsibilitiesOwn global search, social, programmatic, and display strategy, budgets, execution, and optimization loopsImplement multi-touch attribution and conversion rate optimization experiments to shorten the path from click to SQLTranslate corporate and product stories into go-to-market media plans (paid/earned) across divisions and regionsServe as a partner for product launch media campaignsMaintain dashboards on spend, CPL, ROAS, and content engagement; recommend iteration sprintsStandardize asset taxonomy, workflows, and vendor SLAs to scale best practice across time zonesManage global media/digital agency and 3rd party media relationshipsYour backgroundWe’re not just looking for hard skills: We’re looking for people who bring their passion and talent to work.Bachelor’s degree in Science, Marketing, or Communications or comparable5-7 years of experience in communications and digital performance media, with proven B2B lead‑gen successes3-5 years of agency management or agency work desiredHands‑on or supervisory knowledge of Google Ads and major paid social media ecosystems (LinkedIn Marketing, Meta and others)Experience with Hubspot or Salesforce Marketing Cloud, certifications is a nice to haveKnowledge of B2B, scientific audience and scientific media scenariosHighly creative, detail‑oriented, and results‑drivenAbility to collaborate across different cultures and time zonesWhat makes working at Tecan uniqueThe chance to make it count and to have an impact on the world of tomorrowWorking in an international and diverse environmentThe chance to grow your career within the companyFeel empowered by our strong and unique company cultureComprehensive compensation and benefits packageJoin Tecan, a great place to work Read about our recent certification from Great Place to Work.We’re looking forward to receiving your application online. Please submit your CV or resume (w/o picture and w/o cover letter, reference letters and diplomas are optional).Job detailsSeniority level: Mid‑Senior levelEmployment type: Full‑timeJob function: MarketingIndustries: Biotechnology Research, Machinery Manufacturing, and Pharmaceutical ManufacturingReferrals increase your chances of interviewing at Tecan by 2x #J-18808-Ljbffr



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