Senior Manager Integrated Media and Content

Vor 2 Tagen


Männedorf, Schweiz Tecan Vollzeit

Ever wondered how your skills and unique background could impact the world of tomorrow?Join our Global Marketing team and bring your passion and talent to work. (Senior) Manager Integrated Media and Content (80-100%) Männedorf, Zürich Your contribution In this challenging and important role, you will be the single point of accountability for all paid digital media, earned media relations, and content marketing worldwide. You will convert brand and product narratives into omnichannel programs that generate measurable pipeline, while governing a global content ecosystem and driving continual performance optimization. Responsibilities Own global search, social, programmatic, and display strategy, budgets, execution, and optimization loops Implement multi-touch attribution and conversion rate optimization experiments to shorten the path from click to SQL Translate corporate and product stories into go-to-market media plans (paid / earned) across divisions and regions Serve as a partner for product launch media campaigns Maintain dashboards on spend, CPL, ROAS, and content engagement; recommend iteration sprints Standardize asset taxonomy, workflows, and vendor SLAs to scale best practice across time zones Manage global media / digital agency and 3rd party media relationships Your background We’re not just looking for hard skills : We’re looking for people who bring their passion and talent to work. Bachelor’s degree in Science, Marketing, or Communications or comparable 5-7 years of experience in communications and digital performance media, with proven B2B lead-gen successes 3-5 years of agency management or agency work desired Hands-on or supervisory knowledge of Google Ads and major paid social media ecosystems (LinkedIn Marketing, Meta and others) Experience with Hubspot or Salesforce Marketing Cloud, certifications is a nice to have Knowledge of B2B, scientific audience and scientific media scenarios Highly creative, detail-oriented, and results-driven Ability to collaborate across different cultures and time zones Proven management skills Fluent English W hat makes working at Tecan unique The chance to make it count and to have an impact on the world of tomorrow Working in an international and diverse environment The chance to grow your career within the company Feel empowered by our strong and unique company culture Comprehensive compensation and benefits package Join Tecan, a great place to work Read about our recent certification from . We’re looking forward to receiving your application online. Please submit your CV or resume (w / o picture and w / o cover letter, reference letters and diplomas are optional). #J-18808-Ljbffr



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