Digital Content Specialist

vor 1 Tag

Zürich, Zürich, Schweiz Falryx Vollzeit

Role Description:

The
Digital Content Specialist
is responsible for creating, managing, and optimizing digital content that enhances the organization's online presence, builds brand awareness, and drives audience engagement. This role combines creativity, analytical insight, and strategic thinking to develop content that aligns with business goals and resonates with diverse audiences. The Specialist will collaborate with marketing, design, and communication teams to ensure a consistent brand voice and cohesive storytelling across all digital platforms.

Key responsibilities include developing and executing content strategies, producing high-quality digital materials such as articles, social media posts, newsletters, and website content, and optimizing them for SEO and audience engagement. The Digital Content Specialist will maintain editorial calendars, monitor campaign performance, and use analytics to refine content effectiveness. They will also oversee digital channels, ensure brand consistency, and contribute to the planning of integrated marketing campaigns. The role requires a balance between creative execution and data-driven optimization to achieve measurable results.

The ideal candidate is a strategic communicator with a strong understanding of digital ecosystems and content trends. They are organized, detail-oriented, and capable of managing multiple projects simultaneously. With a passion for storytelling and digital innovation, the
Digital Content Specialist
will play a key role in strengthening the organization's online reputation and driving its digital growth.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
  • 3–5 years of experience in digital content creation, content marketing, or social media management.
  • Proven ability to craft engaging, SEO-optimized content for different audiences and channels.
  • Proficiency in content management systems (CMS) such as WordPress, Drupal, or HubSpot.
  • Familiarity with SEO tools (Google Analytics, SEMrush, Ahrefs) and social media analytics platforms.
  • Strong copywriting, editing, and storytelling skills with an eye for detail.
  • Understanding of digital marketing best practices, user engagement, and performance measurement.
  • Basic design or multimedia editing skills (Adobe Creative Suite, Canva, or similar) are an advantage.
  • Strong project management and organizational skills with the ability to meet tight deadlines.
  • Collaborative mindset, creativity, and adaptability in a fast-paced environment.
  • Fluency in English required; additional languages are a plus.

This position offers an exciting opportunity to contribute to the organization's digital identity and strategic communications. As a
Digital Content Specialist
, you will be at the intersection of creativity and analytics — shaping compelling narratives, optimizing engagement, and ensuring a strong digital presence across platforms.

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