Digital Content Specialist

vor 6 Stunden

Zürich, Zürich, Schweiz Aureviay Vollzeit

Role Description:

The
Digital Content Specialist
is responsible for creating, managing, and optimizing digital content that strengthens brand identity, drives audience engagement, and supports business objectives. This role blends creativity with analytical insight to ensure that all digital communications—across websites, social media, email, and other online platforms—are consistent, compelling, and strategically aligned with organizational goals. Working closely with marketing, communications, and design teams, the Digital Content Specialist ensures that all materials reflect the brand's tone, style, and messaging standards.

Key responsibilities include developing and executing content strategies for various digital channels, creating and editing multimedia content, and maintaining content calendars to support campaigns and product launches. The Digital Content Specialist will monitor content performance using analytics tools, identify trends and insights, and implement improvements to optimize reach, engagement, and conversion rates. This role also involves collaborating with cross-functional teams to align digital storytelling with broader marketing strategies, ensuring a seamless and impactful digital presence.

The ideal candidate is a creative storyteller with strong writing, editing, and content management skills, paired with a data-driven mindset. They are detail-oriented, highly organized, and capable of managing multiple projects in a fast-paced environment. The Digital Content Specialist should have a solid understanding of SEO, digital marketing, and audience engagement best practices, with the ability to adapt content to different formats and platforms.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
  • 3–5 years of experience in digital content creation, management, or digital marketing.
  • Proven ability to craft engaging and effective content tailored for online platforms.
  • Strong understanding of SEO principles, content strategy, and analytics tools (e.g., Google Analytics, SEMrush).
  • Experience using content management systems (CMS) such as WordPress, Drupal, or HubSpot.
  • Familiarity with social media management tools (e.g., Hootsuite, Sprout Social) and marketing automation platforms.
  • Basic graphic design or video editing skills (Adobe Creative Suite, Canva, or equivalent) are an advantage.
  • Excellent communication, organizational, and time management skills.
  • Analytical mindset with the ability to interpret data and optimize content performance.
  • Ability to collaborate effectively across teams and adapt to evolving digital trends.

This role offers an exciting opportunity to shape how audiences engage with the brand online. As a
Digital Content Specialist
, you will play a key role in developing impactful digital experiences, enhancing brand visibility, and driving measurable engagement through creative and strategic storytelling across digital platforms.

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