Digital Content Specialist

vor 17 Stunden

Zürich, Zürich, Schweiz Orphyne Vollzeit

Role Description:

The Digital Content Specialist is responsible for developing, managing, and optimizing digital content across various online platforms to enhance brand visibility, engagement, and communication effectiveness. This role combines creative storytelling, strategic thinking, and technical expertise to deliver compelling digital experiences that align with the organization's objectives. The Digital Content Specialist will collaborate closely with marketing, design, and communications teams to ensure all content is consistent with brand voice, optimized for digital channels, and tailored to audience needs.

Key responsibilities include creating and curating content for websites, social media, newsletters, and digital campaigns. The role involves managing editorial calendars, optimizing content for SEO and performance analytics, and ensuring accuracy, tone, and style across all platforms. The Digital Content Specialist will analyze engagement metrics to assess content effectiveness, identify opportunities for improvement, and implement strategies to increase reach and impact. Additionally, they will support digital campaigns, contribute to creative brainstorming sessions, and maintain alignment with marketing and communication goals.

The ideal candidate is a creative, detail-oriented professional with strong writing and editing skills and a solid understanding of digital marketing trends. They should be capable of balancing creativity with analytical insights, using data to inform content strategy. The Digital Content Specialist must also be comfortable working across multiple projects simultaneously and collaborating with diverse stakeholders.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
  • 3–5 years of experience in content creation, digital marketing, or communications roles.
  • Excellent writing, editing, and proofreading skills, with a strong command of digital storytelling.
  • Experience managing content across web, email, and social media platforms.
  • Knowledge of SEO principles, analytics tools (e.g., Google Analytics), and CMS platforms (e.g., WordPress, Drupal).
  • Familiarity with graphic design tools such as Adobe Creative Suite or Canva is an asset.
  • Strong analytical skills to evaluate content performance and optimize engagement.
  • Ability to manage multiple deadlines and projects in a fast-paced environment.
  • Exceptional attention to detail and commitment to maintaining brand consistency.
  • Strong collaboration and communication skills for cross-functional teamwork.
  • This position offers an opportunity to shape the digital presence and storytelling of the organization. As a
    Digital Content Specialist
    , you will play a key role in crafting high-impact content, enhancing audience engagement, and supporting digital strategies that drive growth, awareness, and brand loyalty.

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