Global Marketing Data Manager

**What's the role?**:
We are looking for a detail-oriented technical editor to help us write about our products online, so the construction professionals would find the content helpful, persuasive - and easily.

The Global Marketing Data Manager is the custodian of all short form writing which appears on Hilti’s online product catalogue. What s/he writes is translated into 42 languages and has two core purposes: enabling sales online and ensuring our online presence lives up to customers’ expectation of our brand. Web analytics skills are combined with copywriting creativity to find ways to improve the website’s business impact, then eager teamwork and confident project management are required to co-ordinate execution.

**Who is Hilti?**:
If you’re new to the industry, you might not have heard of us. We provide leading-edge tools, technologies, software, and services for the global construction industry, and beyond. At Hilti strong customer relationships create solutions that build a better future, where there is pride and a sense of belonging across our 120 global locations. It’s where people explore possibilities, leverage their potential, own their personal development, and grow lasting careers..

**What does the role involve?**:

- Writing and continuously improving all product-related marketing text which appears on Hilti’s online store.
- Identifying and implementing ways to improve the business impact of Hilti’s online store - according to long-term Strategic Marketing KPIs.
- Using web analytics tools to find areas of underperformance (online visibility, user acceptance, etc.), then prioritizing and developing solutions for them.
- Monitoring performance goals in collaboration with the Product Owner, Product Managers or E-Commerce Specialists worldwide, and providing ways to better reach those goals.
- Second-/Third-level support for all marketing data and translation-relevant issues (evaluation, prioritization and approval/rejection of non-routine requests from the E-Commerce Specialists or Product Managers worldwide).
- Training colleagues on content lifecycle management, data-driven content performance improvement and creative strategies for improving the customer experience on Hilti online.

Our online shop gets over 110 million views per year, so what you write can have a real impact on the business.

**What do we offer?**:
You will be working with a team of people striving for excellence, with an open, inclusive and supportive culture. Bring your own perspective and achieve results together with others.

Come to a place where you will own your development and career journey: global or local, cross-functional or as a specialist. If you’re willing to go the extra mile, there is no limit to what you can achieve.

Relish the views from our modern and state-of-the art offices. Enjoy a variety of healthy foods from the campus restaurants, keep in shape at the in-house gym, or commute with our e-bikes free of charge. You will be amazed what the alpine life has to offer.

**What you need is**:
Degree/education
- Master’s degree in engineering/construction with copywriting experience, or vice versa
- Additional postgraduate degree of digital business within a multi-touchpoint strategy, or equivalent working experience

Work experience- 3+ years’ experience in using SEO and web analytics tools to create customer-centric content
- 3+ years’ experience in copywriting for B2B marketing
- Experience in multi-disciplinary, multi-national corporate teams

Languages- Essential: Native level written and spoken English
- Bonus: Fluent spoken German (to simplify collaboration)

Working Conditions:
- Full-time job
- No routine travel required, but occasional attendance at trade fairs or off-site training (both as student or contributor) expected
- No fixed workplace required, but min. 50% presence in office recommended for effective teamwork within department and with BUs

**Why should you apply?**:
You are someone who enjoys developing high performance marketing content, with a keen eye for detail. You enjoy the team spirit as well as data driven independent work to meet deadlines. You have a clear interest for the construction industry.- For non-EU / EFTA citizens: Please state your eligibility status to work in Switzerland / Liechtenstein and note that if you do not own a valid Swiss / Liechtenstein work permit, Hilti cannot guarantee your final employment due to authority regulations.- Hilti is an equal opportunity employer.