Digital Experience Manager

**Digital Experience Manager EF Academy**

As a digital experience manager, you will own the ideation, implementation, and optimization of the digital marketing strategy. Design a cross-platform digital experience that engages key decision makers, through strategic placement, compelling content, and storytelling. You will manage our omni-channel strategy and customer journey to generate leads, raise awareness and drive conversions.

At EF Academy we’re passionate about digital marketing, automations and turning digital insights into creative solutions. We are looking for a passionate and creative individual who can bring fresh new ideas to the mix.

**What does the role entail?**
- Define, manage, and optimize the digital marketing strategy of numerous markets
- Run campaigns across target markets and channels including Facebook, Instagram, LinkedIn and TikTok
- Plan, manage, and optimize PPC campaigns on top search engines, e.g. Google, as well as Display and YouTube campaigns
- Ensure efficient implementation of digital campaigns while working with multiple stakeholders, projects, and geographies
- Analyze customer and behavioural data to identify how to find, convert and engage customers across the customer journey creatively and innovatively
- Optimize marketing efforts through frequent testing and data analysis, documenting the results, sharing best practices, and forming recommendations for next steps.
- Stay ahead of new tools, trends, and best practices in digital marketing.
- Manage, plan, and adjust budgets to achieve objectives
- Identify and develop new advertising opportunities for your markets
- Analyse and communicate results of advertising campaigns to stakeholders

**What we look for in an applicant**:
Your competencies:

- Demonstrated knowledge and track record of working with tools such as Facebook Ad Manager, Tik Tok ads, LinkedIn ads.
- Plan, manage, and optimize PPC campaigns on top search engines, e.g. Google, Bing (SEM), as well as Display and YouTube campaigns
- Experience in developing, implementing, analyzing, and optimizing cohesive, cross-channel digital marketing strategies.
- Demonstrated ability and willingness to self-execute and get the job done.
- Relentless use of data to make decisions

Required Skills and Experience
- 3+ years of experience in digital marketing management, including Search Engine Marketing and Social Media Marketing
- Willing to go on a ride to overcome some obstacles, do new things, constantly learn and able to work in a high-paced environment with hands-on approach
- Able to come up with interesting ideas and test it quickly
- Good at talking to people and solving problems together
- Ability to work effectively in a cross-functional team environment
- Ability to manage and prioritize multiple projects and tasks simultaneously
- Fluent verbal and written communications skills in English. Other languages are a plus
- Excellent Excel skills, experience with Salesforce is a plus.
- Advanced analytical and organizational skills

**HOW TO APPLY**:
EF is an equal opportunities employer. If an international career with a dynamic and forward thinking company floats your boat, then we want to hear from you. Kindly submit a PDF of your CV and Cover Letter in English - along with an attached or linked portfolio.

**About EF Education First**

EF Academy International Boarding Schools offers a transformational high school education that empowers students to become global changemakers. Our campuses in New York, Pasadena (California) and Oxford unite students from over 60 countries to obtain an international high school diploma and receive expert university preparation to pursue a future that knows no borders.

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.