Digital Marketing Manager

We're looking for a data-driven, creative, and globally-minded Digital Marketing Manager to lead digital campaigns that drive lead generation and brand awareness for Cultural Care Au Pair. Based in Zurich, you'll own strategy and execution across a range of paid digital channels, working with a collaborative international team that values initiative, impact, and innovation.

This role is perfect for someone who thrives in a fast-paced, purpose-driven environment and is excited to unlock new ways to connect with global audiences.

What you'll do:

• Own strategy and performance for paid digital channels, including: Google Ads, Facebook/Instagram Ads, TikTok Ads, retargeting, Spotify, and emerging platforms.
• Develop and launch compelling digital campaigns—from concept to execution.
• Analyze performance, uncover insights, and drive optimization across creatives, audiences, and landing pages.
• Partner with creative, sales, and marketing colleagues to align campaigns with business priorities.
• Forecast and manage digital budgets, ensuring we hit growth and CPA goals.
• Propose and pilot new digital marketing tactics or channels based on audience trends and competitive insights.
• Run A/B tests on creatives and landing pages to improve conversion rates.
• Stay up to date with digital marketing best practices, with a persistent eye on new channels and competitor techniques. 

Qualifications

• 3+ years of hands-on digital marketing experience (in-house or agency).
• Expert in at least one core channel (Google Ads, Meta Ads, TikTok, etc.) and familiar with others.
• Analytical mindset with strong experience in A/B testing and funnel optimization.
• Proficient in Excel and Google Analytics (GA4 experience a plus).
• Passionate about performance marketing, with a constant curiosity for what's next.
• You are a team player who understands the importance of teamwork, collaboration, and open communication across a global organization.

Requirements

• Fluent in English (written and spoken) 
• Fluent or working proficiency in Spanish (written and spoken) – other languages beneficial
• Eligibility for a Swiss work permit

Extra points if you have

• Experience working with Salesforce Marketing Cloud or similar marketing automation tools.
• Experience turning numbers into stories through impactful dashboards and insights.

Our benefits & perks

• Being part of a dynamic and highly motivated team, in an exciting and multicultural working environment
• The opportunity to travel internationally
• Discounts: EF program discounts, including personal travel, language schools, and childcare, as well as discounts at some local venues and area businesses
• On-site subsidized Kita/daycare
• Complimentary in-house gym 
• Free use of EF Hello: a premium language learning app
• An organization that encourages your personal and professional development with annual tuition reimbursement
• Development: Robust professional growth opportunities, including monthly trainings, workshops, and inspiring sessions with global leaders and experts

About Cultural Care

At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. We build global families by bringing together international visitors with American host families—providing meaningful childcare support for families, an unforgettable year in America for au pairs, and a culturally enriching experience for both parties. We are proud to be the largest and most experienced au pair organization in the world, having successfully placed more than 120,000 au pairs into welcoming American homes since 1989. Our program is strictly regulated by the Department of State and our dedicated staff work together to ensure each participant has the experience of a lifetime.   

Cultural Care Au Pair is associated with EF Education First, the world leader in international education. At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities. 

Cultural Care is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender identity/expression, sexual orientation, age, religion, ability, parental status, experience and everything else that makes you unique. For more information about our career opportunities, visit  

Cultural Care Equal Opportunity Employment Statement: 

Cultural Care is proud to be an equal opportunity employer and is committed to providing employees with a work environment free of discrimination and harassment. All qualified applicants will be considered for employment regardless of age, ancestry, color, gender identity, gender expression, marital status, national origin, physical or mental disability, race, religion, sex (including pregnancy), sexual orientation, parental status, Veteran status, or any other status or characteristic protected by applicable laws, regulations and ordinances. Discrimination or harassment based upon any of these factors is wholly inconsistent with everything we believe in and will not be tolerated. Furthermore, such discrimination or harassment may violate the laws and regulations in the locations in which we operate.  

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