Global Digital Marketing Manager

Vor 3 Tagen

Zurich, Schweiz ABB Vollzeit

**Global Digital Marketing Manager**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
**Your responsibilities**:

- Ensure efficient implementation of digital campaigns while working with multiple stakeholders, projects and geographies to harmonize digital marketing tools with the overall business goals and objectives.
- Monitor website performance through statistics (e.g. traffic, conversions), do trend analysis (including keyword analysis), manage process of technical SEO and manage hidden metadata including taking necessary actions to improve overall performance.
- Drive the definition of social media strategy, cross-stakeholder social media calendars, post guidelines & policies to ensure that a cohesive and effective social media strategy is implemented across external and internal social media channels.
- Coordinate activities between Division marcom teams, group web team on diverse content such as articles, blogs, success stories, press releases etc. on all digital platforms as relevant. Drive marketing automation and CRM strategies within division and coordinate with various stakeholders for lead generation activities.
- Liaise and act as primary point of contact for relevant agencies, partners and other (internal) Business Area level implementation teams to ensure complete coordination across implementation.
- Ensure compliance with ABB web and branding guidelines and best practices, including running quality reviews of website content and structure, provide feedback to content owners on how they can improve their site.

**Your background**:

- Bachelor’s degree - educational background in marketing / communications and / or management preferred
- 6-8 years of experience in managing digital marketing strategy & operations - covering web strategies, internal communications & marketing through digital channels, social media & marketing automation. Experience in B2B industry is a definite plus
- Deep understanding of content strategies, social media strategies, lead generation strategies
- Complete knowledge of tools for web analytics, SEO/SEM, keyword research and competitive analysis. Understanding of content management systems, a definite plus
- Strong project management skills. Proven ability to manage budget and resources while ensuring optimal performance of digital media.
- Demonstrated ability to manage change, innovate and lead teams
- Fluency in English (written and spoken)

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