Digital Marketing Manager

We are looking for a passionate and results-oriented Digital Marketing Manager to join our energetic in-house marketing team. Here at Cultural Care, we are a team of problem-solvers, relationship-builders, and innovators who are constantly thinking about how we can improve our program experience, respond to both micro and macro level business challenges, and evolve to stay relevant to our global audiences.

If you are motivated by the prospect of an international career with a dynamic and forward-thinking company, we want to hear from you.

**What you'll do**:

- You will set the strategy and manage digital campaigns for Cultural Care Au Pair’s lead generation efforts including Paid Search, Facebook Ads, TikTok Ads, Retargeting and Content Marketing.
- Communicate performance and testing insights to the team and management.
- Support the management team in budgeting and forecasting towards set goals for the digital channels.
- Stay up to date with digital marketing best practices, with a persistent eye on new channels and competitor techniques.
- Work with the marketing team in testing and executing campaigns across new digital channels.
- Collaborate with our creative team in creating new campaigns and assets.
- Creating and testing new concepts for landing pages.

**Qualifications**
- BA or BS degree in marketing or a related field
- 3+ years of digital marketing experience
- Experience with Adwords, Facebook Ads, Retargeting, TikTok Ads and Content Marketing (expert knowledge in at least one of these channels)
- Excellent conversion analytics skills (you LOVE data); experience A/B testing landing pages and creatives.
- You are advanced with Microsoft Excel and Google Analytics
- You have a passion for performance online marketing and are constantly seeking out how to unlock new channels.
- You find it easy to work effectively in a cross-functional team environment.
- You are a team player who understands the importance of teamwork, collaboration, and open communication across a global organization.
**Requirements**:

- Fluent in English (written and spoken) - other languages beneficial
- Eligibility for a Swiss work permit
**Extra points if you have**
- Experience working with Salesforce Marketing Cloud or similar marketing automation tools.
**Our benefits & perks**
- Being part of a dynamic and highly motivated team, in an exciting and multicultural working environment
- The opportunity to travel internationally
- Discounts: EF program discounts including personal travel, language schools, and childcare as well as discounts at some local venues and area businesses
- An organization that encourages your personal and professional development
- Excellent work location near the Swiss Alps and Zürich main station, at one of the coolest new offices in Zürich
- Complimentary in-house language and fitness classes
- Complimentary in-house gym access
- Flexibility: Eligibility for our Workplace Flexibility Program: participate in our hybrid work model with up to two days of remote work per week
- Development: Robust professional growth opportunities including monthly trainings, workshops, and inspiring sessions with global leaders and experts
**About Cultural Care**

At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. We build global families by bringing together international visitors with American host families—providing meaningful childcare support for families, an unforgettable year in America for au pairs, and a culturally enriching experience for both parties. We are proud to be the largest and most experienced au pair organization in the world, having successfully placed more than 120,000 au pairs into welcoming American homes since 1989. Our program is strictly regulated by the Department of State and our dedicated staff work together to ensure each participant has the experience of a lifetime.

Cultural Care Au Pair is associated with EF Education First, the world leader in international education. At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
- Cultural Care Equal Opportunity Employment Statement:_