Market Manager

ABOUT THE BRAND:
Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer.

Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission

By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit

BASIC FUNCTION:
The overall objective of the ASM is to provide the highest level of service to our customers by helping them manage and grow their Callaway Golf business, while maintaining and enhancing the Callaway Golf brand image and achieving sales and KPI targets.

PRIMARY RESPONSIBILITIES:
Meeting or exceeding sales objectives and Key Performance Indicators, as well as developing the long-term strength of the Callaway Golf business with retail accounts. Excelling in customer service and commercialism.

Account Relationship and Selling Skills: ASM’s are expected to engage in a consultative selling relationship. Develop an in-depth understanding of Callaway Golf’s goals and strategies. Managing the account inventory, sell-though and profitability. As such, it is imperative to have an understanding of the account’s goals and initiatives. Understanding and communicating all sales programmes and administer all sales policies. Ability to make compelling sales presentations and overcome objections.

Sell the complete product line maximising business potential with appropriate products and inventory levels. Territory distribution of all product categories. A key goal will be to increase Callaway’s brand penetration by prospecting and opening new accounts in order to meet distribution goals in specific product categories to maximise market share. Use all appropriate reports and information on a regular basis to help customers understand, manage and grow their business.

Product Knowledge: Understand and communicate design, features, advantages and benefits of the entire product line in a simple and compelling way. Responsible for ongoing training on all products, sales programmes, pricing and availability.

Merchandising and Retail Presentation: The presentation and retail staff support at Club Callaway accounts is expected to be at “flagship” levels for the brand. This includes a prominent position in-store and creative merchandising of Callaway products in high profile positions. Retail staff must be knowledgeable about Callaway products and be able to articulate features and benefits to all types of consumer.

Time and Territory Management: Regular sales call rotation plan and managing distribution within the territory. This entails ongoing evaluation of each customer’s performance and their support of the brand. A key metric will be expanding distribution within the defined territory to reach all golf consumers and maximise market share.

Information for Business Analysis, Planning and Forecasting: Working closely with internal colleagues to conduct various analyses for planning, distribution, maximising market share and growing sales revenue. Generating internal reporting for use in meetings emphasising the commercial benefits of selling Callaway Golf products.

Policy Implementation: Understand, articulate, administer and follow all of Callaway Golf’s policies including but not limited to Credit, Demo, Trading, Legal, Sales, Car, Internet and Advertising Policies.

Additional Duties: Responsible for attending any mandatory trade shows, sales meetings, and conference calls. Plus assist with any ad hoc duties or projects as required. Submit expense reports, holiday requests, and other necessary reports in a proper and timely manner.

EXPERIENCE AND SKILLS:

- Required: 4 or more years proven successful field sales experience. High energy, positive and confident self-starter, competitive and goal oriented. Proven diplomatic, influencing and customer facing skills, excellent presenter. Able to demonstrate excellent team interaction and communication skills. Ability to prioritise and meet challenging deadlines. Strong planning and organisational skills with the ability to work within budget parameters. Intermediate computer skills including Excel, Word and PowerPoint (Power BI an advantage). Passionate golfer. Full UK drivers licence with no more than 3 points.
- Preferred: Working knowledge of golf retailin